Scitron is one of India’s fastest-growing sports nutrition brands, known for its high-quality supplements crafted for fitness enthusiasts and athletes. The brand maintains a strong presence on quick commerce platforms like Zepto and Blinkit, as well as major marketplaces such as Amazon and Flipkart. It additionally uses its own D2C website to make its products easily accessible to health-conscious consumers.

As accessibility increased, the products’ demand surged. This not only led to operational complexity, but also raised challenges for managing inventory, timely deliveries, and fulfilling SLAs of different marketplaces. All these issues put brand’s reputation at stake. Identifying the need for quick and efficient end-to-end fulfillment and operational handling, Scitron put its faith in Eshopbox.

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Key challenges

Challenge #1: Inefficient inventory management leading to stockouts and overstocking

Scitron offers a wide range of products, from fast-selling items like multivitamins to specialized ones like herbal supplements. However, managing such a diverse product line across multiple sales channels resulted in several challenges. First, the lack of real-time inventory tracking resulted in stockouts and overstocking, which affected both customer satisfaction and operational efficiency. Additionally, inventory was tied to specific marketplaces, limiting flexibility and causing missed sales opportunities. Consequently, relying on manual inventory tracking led to errors and inefficiencies, further impacting stock accuracy.

Challenge #2: Delays in order processing & fulfilment

Meeting marketplace SLAs also became challenging with a surge in demand, leading to order delays and customer complaints. Improper shipping due to manual order processing was another reason for customer dissatisfaction. Moreover, inefficient warehousing processes delayed order dispatches, further impacting delivery timelines.

Challenge #3: Weight discrepancies and shipping delays driving up RTO

Scitron also experienced a significant rise in return-to-origin (RTO) orders, which increased shipping costs and reduced revenue. Inaccurate weight information led to unexpected shipping charges and delivery complications. Without a system to identify high-risk orders before shipment, they faced more cancellations and returns. These issues compromised customer satisfaction and hindered efficient delivery operations.

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Our solution

1. Centralized inventory management

Eshopbox solved these challenges by implementing a centralized inventory management system, giving Scitron real-time visibility and control over its inventory across all sales channels.

The system enabled accurate tracking of stock levels and optimized inventory management. This reduced discrepancies and improved overall operational efficiency. Key features of the solution included:

• Real-time inventory tracking
• Batch-wise cycle counting
• Automated stock updates

2. Efficient order fulfilment for seamless operations

Eshopbox implemented advanced order processing solutions to enhance Scitron’s fulfillment operations, addressing delays and inefficiencies. These improvements helped reduce errors and ensured timely deliveries. Key improvements included:

• Barcode scanning
• Strict SLA adherence
• Optimized warehousing

3. Streamlined shipping for faster, accurate deliveries

Eshopbox transformed Scitron’s shipping and delivery processes with innovative solutions, tackling key challenges and improving overall efficiency. This included features like intelligent order routing, faster resolution to delivery issues, and the use of risk scores to identify and hold high-risk orders—helping reduce RTO and improve delivery success rates. These enhancements ensured faster and more reliable deliveries. Key solutions included:

• On-time delivery
• Weight Discrepancy Elimination
• RTO rate reduction

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Outcome

Scitron improved order accuracy and gained real-time visibility across all sales channels, leading to smoother inventory management. This helped reduce stockouts, eliminate overstocking issues, and enhance overall operational efficiency and customer satisfaction.

Scitron achieved faster, more reliable deliveries while maintaining SLA’s with Eshopbox’s regional fulfillment strategy. Optimizing shipping and delivery process lowered logistics costs and RTO’s, ultimately boosting profitability and delivering a better experience for their customers.

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