Pureplay uses Eshopbox for its inventory management, order fulfilment and for creating a delightful experience for its customers.
Pureplay operates 2 digitally native vertical brands (DNVBs) in India under the name of Plum and Phy. Digitally native vertical brands are brands born on the Internet. Pureplay has a maniacal focus on customer experience and unlike typical e-commerce brands, Pureplay controls their own distribution. By focusing on a singular product category and being obsessed with customer experience, Pureplay is able to capitalize on changes in the market quickly while delivering new products to the market in quick turnaround time.
With their product gaining more and more acceptance and increase in customer orders, they were keen on delivering a flawless post purchase experience from their website. They were looking for a partner who understood the nuances of fulfilment in cosmetics and would help build efficiency in their operations to optimise costs.
Being a start-up organization, Pureplay was aiming to build efficiency in the following processes:
They preferred Eshopbox over other fulfilment partners as they found Eshopbox most suitable for adapting to their business needs and that too at a reasonable cost.
Eshopbox understood the pain of Pureplay which included handling peak event sales and on-time delivery of their orders to their customers. The team worked on a customised solution that enabled quick order processing while maintaining the branded delivery experience. This solution allowed Pureplay to avail the following benefits:
Using Eshopbox fulfilment centres, Pureplay has reduced the overall delivery time by 40%, offering “2 day delivery” to majority of their customers across India while maintaining the consistent branded experience for them.
Pureplay was struggling to scale up business from their website considering the various challenges of fulfilment in beauty and cosmetics. They were also struggling to deliver orders on time consistently which could lead to brand dilution.
After working with Eshopbox, they are able to deliver a much faster fulfilment rate while maintaining the same branded experience. They also noticed an increase in conversions due to clearly defined SLAs for order delivery. Lastly, they were able to work with a lean team to focus on their core business.