Pureplay uses Eshopbox for its inventory management, order fulfilment and for creating a delightful experience for its customers.
Pureplay operates 2 digitally native vertical brands (DNVBs) in India under the name of Plum and Phy. Digitally native vertical brands are brands born on the Internet. Pureplay has a maniacal focus on customer experience and unlike typical ecommerce brands, Pureplay controls its own distribution. By focusing on a singular product category and being obsessed with customer experience, Pureplay is able to capitalise on changes in the market quickly while delivering new products to the market with quick turnaround time.
With its products gaining more and more acceptance and increase in customer orders, it was keen on delivering a flawless post purchase experience from its website. It was looking for a partner who understood the nuances of fulfilment in cosmetics and would help build efficiency in its operations to optimise costs.
Being a startup organization, Pureplay was aiming to build efficiency in the following processes:
It preferred Eshopbox over other fulfilment partners as it found Eshopbox, the most suitable for adapting to its business needs and that too at a reasonable cost.
Eshopbox understood the pain of Pureplay which included handling peak event sales and on-time delivery of its orders to its customers. The team worked on a customised solution that enabled quick order processing while maintaining the branded delivery experience. This solution allowed Pureplay to avail the following benefits:
Using Eshopbox fulfilment centres, Pureplay has reduced the overall delivery time by 40%, offering “2-day delivery” to majority of its customers across India while maintaining the consistent branded experience.
Pureplay was struggling to scale up business from its website considering the various challenges of fulfilment in beauty and cosmetics. It was also struggling to deliver orders on time consistently which could lead to brand dilution.
After working with Eshopbox, it is able to deliver a much faster fulfilment rate while maintaining the same branded experience. It also noticed an increase in conversions due to clearly defined SLAs for order delivery. Lastly, it was able to work with a lean team to focus on its core business.