Eshopbox has been its ecommerce growth partner to serve its customers from multiple locations across India.
Having started with Eshopbox to launch its brand on various marketplaces in India, Linen Club quickly managed to reach optimum sell-through against its inventory hold at Eshopbox Mumbai fulfilment center.
In conversation with the team at Amazon and Flipkart, Linen Club realised that distributing inventory across various zones of India was a major growth driver as these marketplaces promote listing with faster deliveries to customers. Understanding how the marketplace algorithm works on product visibility is the key to achieving better sales. Hence, splitting inventory was the next goal and the team at Linen Club put forward following challenges at Eshopbox:
Eshopbox’s implementation team registered Linen Club to Eshopbox FC in the north and the south zone. Eshopbox technology infrastructure is built to solve the complexity of operating a network of fulfilment centers and splitting clients' inventory for business efficiency.
The solution proposed by Eshopbox had the following features:
The online business for Linen Club has seen a steady growth in partnership with Eshopbox and has shown the following results:
Distributing inventory seamed inefficient
Linen Club was unclear on the implementation plan for multi-location fulfilment. Having understood the benefits of splitting inventory, there were many challenges in executing this business objective.
Seamless inventory utilization
Post successful integration of multiple locations for its product listing on marketplaces, Linen Club successfully placed inventory closer to its customers and scaled its ecommerce business while improving its bottom-line.