Portronics is a leading consumer electronics brand in India, known for its innovative and affordable tech accessories. Their offerings include Bluetooth speakers, earphones, car accessories, power banks, and more. In a short duration, their products got hyped in the market and well received by the audience. This helped Portronics to build a strong presence across Amazon, Flipkart, and their own D2C website.

However, this huge success came with some challenges. The brand encountered online surge across major marketplaces. Their fulfilment infrastructure was finding difficulty to meet order fulfillment demand due to improper inventory storage. Seeking efficient scaling solutions for better warehousing, fulfillment, inventory management and more, the brand partnered with Eshopbox.

To support Portronics in navigating logistics challenges and sustaining their growth in the online marketplace and D2C, Eshopbox offered its smart fulfillment services as a strategic solution.

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Identified Challenges

Challenge 1: Inefficient order processing due to in-house fulfillment

The first challenge Portronics faced was order fulfillment with their single warehouse in Noida. As order volume increased, they experienced longer order handling times, which led to shipping delays, especially during sales and promotional events. This resulted in multiple order cancellations.

Challenge 2: Delayed deliveries leading to customer dissatisfaction

Portronics relied on a single centralized warehouse for deliveries, which led them facing limitations in serving customers across different geographical regions. As the outcome, the brand experienced multiple issues, like delayed order deliveries, higher shipping costs, and inability to offer express delivery options to the customers.

Challenge 3: Difficulty in demand forecasting and inventory optimization

Another major issue Portronics faced was difficulty with demand forecasting and inventory optimization. As their product offerings expanded, inventory management became more complex. Without access to advanced analytical tools, data-driven decisions became impossible.

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Our Smart Solutions

1. End-to-end fulfillment

Eshopbox empowered Portronics with end-to-end fulfillment, streamlining their entire order processing journey. With access to our nationwide warehouse network, including the Bangalore facility, Portronics was able to fulfill orders across multiple locations without compromising on quality. Our automated workflows ensured accuracy in picking, packing, and shipping, with minimal errors. Eshopbox followed strict organization practices and regular audits to maintain inventory accuracy. We offered a centralized dashboard, providing real-time updates on order status. Thus, enabling faster responses to any issues.

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Key highlights:

• Faster fulfillment with a distributed warehouse network
• Fewer errors through automated order processing
• Improved inventory accuracy with regular audits
• Real-time visibility across fulfillment operations

2. Regional Coverage for faster deliveries

Eshopbox transformed Portronics’ delivery capabilities through a smart regional fulfillment strategy. With our networked warehousing throughout the nation, we helped Portronics decentralizing inventory and placing stocks closer to their key customer zones. This enabled the brand to speed up deliveries and improve service levels. Our intelligent order routing ensured that orders were automatically directed to the nearest fulfillment center with available inventory. This not only reduced delivery timelines, but also enabled Portronics to offer same-day and next-day delivery in major cities. Eshopbox further optimized every shipment by selecting the most efficient delivery partner based on destination, package type, and cost, ensuring both speed and value.

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Key highlights:

• Faster delivery through decentralized inventory
• Intelligent routing for local and zonal shipping
• Same-day and next-day delivery in key metros
• Cost-effective shipping with smart carrier selection

3. Intelligent inventory management

Eshopbox implemented a robust inventory management system tailored to fit Portronics’ business requirements. The system accurately predicted inventory requirements by analyzing past sales trends and marketplace data using advanced analytics and demand forecasting. This helped Portronics reduce both stockouts and overstocking. The system’s centralized dashboard provided real-time visibility into stock levels across all locations, ensuring better control and faster decision-making. The system also optimized inventory allocation for new launches and promotions, while keeping inventory in sync across all sales channels to prevent overselling.

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Key highlights:

• Accurate forecasting through data-driven insights
• Live inventory tracking across all storage locations
• Smarter allocation for launches and promotions
• Real-time sync across all marketplaces

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Results and Impact

The impact of these strategies was clearly reflected in Portronics' performance. The brand experienced faster order processing, improved accuracy, and smoother operations during peak sales periods. Delivery timelines also improved, shrinking the average delivery window from 4-5 days to just 1-2 days. A shift towards local and zonal shipping played a key role in reducing shipping costs and boosting customer satisfaction.

On the inventory front, a structured and data-driven approach gave Portronics enhanced control and visibility. This led to a higher inventory turnover, more efficient handling of seasonal demand, and smarter distribution of stock across regions. As a result, Portronics was able to meet changing order volumes more efficiently and drive better overall business outcomes.

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