Being Human has spent more than a decade shaping its identity as a casualwear brand with purpose. Known for modern, accessible fashion supported by a strong humanitarian vision, the brand has grown into one of India’s most recognised names in apparel and accessories. With 500+ retail touch-points and a fast-expanding presence across online marketplaces, Being Human continues to strengthen its footprint in India while preparing for global expansion. As an ecommerce-led brand today, its focus is clear — deliver high-quality fashion at scale while staying rooted in the belief that clothing can inspire change.

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The challenges

As Being Human expanded its presence and added more products across marketplaces, the brand encountered multiple operational complexities that naturally arise with scale. These were not setbacks, but areas where added structure, automation, and consistency could unlock stronger performance. Addressing them became essential for supporting the brand’s next phase of growth.

Challenge #1:  Complex multi-marketplace operations

Selling across multiple marketplaces meant that each platform required its own catalog listing format, compliance checks, and pricing updates. Handling all these tasks separately created differences in catalogue quality and caused delays in getting new styles online. Although the demand for Being Human was strong, the team had to do a lot of manual work. This made it difficult to keep the brand visible across marketplaces and to join important promotions on time.

Challenge #2: Limited fulfilment speed and reach

Growing order volumes highlighted the opportunity to improve delivery consistency across regions. This led to longer delivery times in some areas due to inventory location and distance, affecting conversion in competitive product categories. As customer expectations shifted toward faster fulfilment, the brand recognised the benefit of a more distributed and agile fulfilment network that could align closely with marketplace SLAs.

Challenge #3: Financial leakage and compliance complexity

Managing the operations across multiple channels made it difficult to keep track of marketplace fees, deductions, and reimbursements because they required a lot of coordination. Some recoverable amounts — such as claims for lost or damaged shipments — were easy to miss because they demanded continuous monitoring. Invoicing and tax-related workflows also added administrative overhead. While these were standard aspects of multi-channel operations, streamlining them presented a clear opportunity to strengthen financial clarity and protect margins.

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The Eshopbox solution

To strengthen its growing marketplace presence, Being Human required a more organised and dependable operational framework — one that could ensure consistency across channels, elevate delivery performance, and provide clearer financial insight.Aligned with these requirements, the Eshopbox fulfilment network offered a well-integrated system that met these needs effectively. Through this partnership, the brand was able to streamline its processes, enhance speed, accuracy, and establish a scalable structure to support its next phase of ecommerce growth.

1. Accelerated marketplace growth with unified operations

Eshopbox Plus brought all marketplace activities under one coordinated system, helping Being manually manage listings, pricing, and catalogues with greater accuracy and speed. This consolidation made it easier to maintain visibility across channels and launch new styles more efficiently.

• Fast multi-channel onboarding: SKUs went live quickly through pre-approved, high-performing accounts.
• Enhanced product catalogues: Optimised content and visuals improved discoverability and conversion.
• Real-time inventory sync: Centralized inventory updates prevented overselling and stock inconsistencies.
• Centralized brand oversight: A dedicated brand manager reviewed performance and coordinated weekly business insights.

2. Prime-speed fulfilment for every order

The Eshopbox fulfilment network strengthened Being Human’s delivery capabilities with faster processing, strategic inventory placement, and reliable accuracy. This helped the brand match marketplace delivery expectations and offer a superior customer experience across regions.

• Strategic inventory distribution: Stock was placed across key fulfilment centres based on demand trends.
• Express processing: Same-day pick, pack, and ship enabled faster 1–2-day delivery windows.
• Centralised multi-channel order management: Every marketplace operated with consistent speed and accuracy. Orders were automatically routed, inventory stayed aligned, and fulfilment performance remained stable across the board.
• High fulfilment precision: Accurate pick-pack processes protected product ratings and minimised errors.
• On-demand scalability: The system adjusted easily during festive peaks or new launches.
• Omnichannel retail support: Offline stores stayed aligned with online inventory for smoother retail operations.

3. Profitability protected through automated reconciliation

By appointing Eshopbox as the authorised online seller, Being Human gained a streamlined financial workflow along with improved visibility into earnings and claims. This helped reduce manual effort while strengthening overall financial accuracy.

• Seller-of-record structure: Consolidated invoicing and weekly payouts brought predictability to cash flow.
• Automated fee audits: Real-time checks ensured marketplace fees remained accurate.
• Autonomous claim recovery: System-led filing tracked and recovered reimbursements for eligible cases.
• Unified financial ledger: Revenue, deductions, and reimbursements were combined into one transparent view.
• Financial and GST compliance: Eshopbox handles GST filings, reconciles payouts, and flags discrepancies for accurate, compliant finances.

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The impact

With Eshopbox fulfilment network powering its marketplace operations, Being Human saw measurable improvements across speed, visibility, and profitability. The combined setup strengthened the brand’s ability to scale efficiently while maintaining a consistent customer experience across channels.

• 16% increase in gross sales: Improved catalogue readiness, automated campaigns, and unified marketplace operations helped the brand boost visibility and drive stronger sales momentum.
• 95% on-time delivery rate: Distributed inventory and same-day processing improved delivery speed, elevating the customer experience and driving repeat orders.
• 99% reduction in cancellations: Real-time inventory sync and dependable fulfilment helped minimise exceptions and reduce preventable order failures.
• Higher fulfilment accuracy: Zero lost and zero damaged shipments reinforced product reliability and safeguarded customer satisfaction.
• Improved financial accuracy: Consolidated payouts and automated audits reduced manual reconciliation effort and improved clarity across marketplace revenue.
• Stronger cost efficiency: Smart routing and a scalable fulfilment structure optimise logistics spend during both peak and regular periods.

Together, these outcomes strengthened Being Human’s marketplace presence and created a more predictable, scalable foundation for future growth. The brand is now positioned to expand its online footprint with confidence, supported by a fulfilment and operations model that grows in sync with its vision.

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