Case Study
Case Study
Apparel & Accessories
Enterprise

How Royal Enfield was able to grow its customer base by selling on multiple ecommerce channels through Eshopbox

We at Royal Enfield have been rapidly investing in developing products for varied riding needs, different terrains and weather conditions whilst ensuring that they meet global safety norms. Our intent is to make products accessible not only in terms of price but also availability. Through our partnership with Eshopbox, we are heading in the right direction of expanding our reach across India. Eshopbox offered us a quick and scalable transformation for making our products available across all e-commerce portals which has been a delight for our customers.
- Puneet Sood, National Business Head — North and West India & Global Head - Apparel Business at Royal Enfield

About Royal Enfield

A division of Eicher Motors Limited, Royal Enfield has created a mark for itself in the motorcycle segment in India through its unique, distinctive, and modern motorcycles. Royal Enfield is not just about the motorcycle but about the 'motorcycling way of life — providing the lifestyle and apparel to compliment the journey.

Keeping customers at the forefront, Royal Enfield has built a culture that resonates with motorcycling enthusiasts all over the world. With its widespread customer base, the logical approach for them was to spread their reach quickly and in the most efficient manner.


Their first exposure to increasing their product reach across multiple channels

Royal Enfield was looking for a reliable partner who could help them achieve scale on multiple e-commerce sales channels and fulfil their orders across India seamlessly.

While looking for a fulfilment partner, their focus was on the following:

  • Easy Integration with all major e-commerce marketplaces.
  • Get premium badges like Amazon Prime and Flipkart Assured for all their products.
  • Deliver a consistent brand experience for their customers across all portals.


Enter Eshopbox

With inventory strategically located across India, Eshopbox offered a scalable, end-to-end multichannel solution that aligned with Royal Enfield's goal of increasing its brand reach.

The Eshopbox Difference

  • Started selling merchandise quickly on multiple ecommerce channels like Amazon, Flipkart, Myntra, Tata Cliq, Ajio, and more.
  • Gained complete visibility into their ecommerce operations from a unified platform.
  • Retail-compliant sales of multiple product categories like apparel, accessories, and specialised biking gear.
  • Lower cost of operations with Eshopbox pay as you go pricing.

Overall, Royal Enfield was able to delight their customers and offer a consistent brand experience for growing their customer base across India in a quick time.

The problem

The solution

2.7X

increase in sales

7

number of sales channels activated

22%

lower cost of operations

The payoff

2.7X

increase in sales

7

number of sales channels activated

22%

lower cost of operations