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The ever-changing needs and expectations of the customers compel online businesses to be ever-evolving. As customers around the world want ecommerce to be the ultimate answer for a 'seamless shopping experience', it is absolutely necessary for ecommerce brands to provide a positive, speedy, and streamlined experience.
Customers come to seek such incredible experiences from your ecommerce brand and the last thing you would want for them is to encounter challenges in the process, even minor ones. For that, you need to know what pain points you're most likely to face as an ecommerce brand and how to solve them quickly. Else, it could lead to cart abandonment and losing loyal customers.
In this blog, you’ll have an in-depth view of the most common challenges of ecommerce that often become red flag situations for ecommerce brands and what strategies can be used to solve them at the earliest.
Designing the right online store can be considered as one of the top business pain points. Every potential buyer is constantly judging your website's overall look and functionality, and the margin for error is minimum. It takes about 0.05 seconds for online shoppers to form an initial opinion about your website. These few milliseconds determine if they want to stay or leave. You can offer the utmost convenience to your customers by making sure that your online store is appealing, reflects your business culture, and fully featured. The right user interface design of your online store will help online shoppers to shop on your website with ease and without any confusion.
Online shoppers don't like unexpected costs when it comes to shipping—whether it's hidden or expensive. If the customer reaches the checkout page and realises that there's a shipping fee or a high shipping fee, it can ruin their shopping experience and result in cart abandonment.
You need to ensure that you display your shipping costs before a customer reaches the checkout page so that they are well-informed at the initial steps of their purchase about what they will be paying for their order.
Moreover you need to offer free shipping of any kind to your customers. Usually, customers expect free shipping or free shipping over a minimum order. For that, you need to determine a strategy to cover the shipping costs as well as reduce the shipping costs:
Low-quality and insufficient product information is irritating to customers. This can result in customers leaving your product page because of confusion or having no information about what they are going to buy.
You need to ensure that your product page has everything that can help you attract online shoppers and drive purchases. Moreover, your product information can create trust and build credibility.
If your customers are on your product page, you must have the content on why and how your product will benefit them.
Product stock-outs are a significant concern area for ecommerce sellers as well as prospective buyers. You should ensure that you never run out of stock by ensuring timely inventory replenishment. Such frequent scenarios can tamper your brand reputation and make customers look towards your competitors.
With proper inventory management, you can ensure that you never run out of merchandise and have minimum inventory ready to be shipped so you don't have to lose out on potential sales. For that, you need to maintain optimum inventory levels and restock your inventory in the warehouse.
Moreover, during festive seasons or flash sales, it is important to predict order volume or surge in advance and maintain the required inventory levels.
There are four methods of inventory replenishment; you can use either one of them to ensure uninterrupted order fulfilment:
If a customer is having an issue with your brand, it doesn't mean you have to lose a customer. You can use such situations to establish that you will provide your assistance to your customers if they face any difficulty. Customers feel delighted when a brand ensures that things are made right when there are issues with their product or service.
You can provide real-time assistance to your customers and ensure they are well informed on their buying journey to prevent any confusion.
When it comes to online orders, customers have little or no tolerance for errors. For instance, a customer ordered a white T-shirt and got a red T-shirt instead. This ruins the entire shopping experience, tarnishes your brand image, causes return, and you may lose your customer.
By ensuring order accuracy, you can build customer trust, achieve higher customer retention.
Moreover, you need to optimise the entire returns process to create a hassle-free experience for your customers. So that your customers don't have to stress about anything.
In this competitive ecommerce landscape, ecommerce brands must create brand differentiation while providing a great customer experience. You need to avoid common ecommerce mistakes that can make online shoppers abandon their carts. For that, you need to optimise your website, prevent hidden costs, give sufficient information, provide support, and more. This way, you can successfully alleviate all pain points, offer a wholesome customer experience, retain more customers, and enjoy repeat purchases.