Customers can't buy what they can't find. As simple as that. So, if you're looking to extend your ecommerce reach, increase sales and optimise profits, then optimising the product listings on marketplaces is a must!
With millions of products competing for customers' attention, ensuring that yours stands out from the crowd can make all the difference. That's why we're gonna give you 7 tips, guaranteed to boost visibility and conversion rates when listing products on marketplaces.
Before you even start optimising your product listing, you need to pick the right marketplaces for your brand. The thumb rule is to be present on the marketplaces where your competitors are and marketplaces that can help you reach your target audience.
For example, if you're a beauty brand looking to boost your sales, listing your products on marketplaces with a beauty niche and a large customer base like Nykaa and Purple would be smarter.
The product title is the first thing that draws the customers' attention. Think of your product title as equivalent to product packaging in a retail store. If it catches your eye, you're most likely to buy it.
Another essential factor you need to consider while writing product titles is SEO (Search Engine Optimisation). Research keywords that people use to search for the product, adjust titles per your findings, and find out what works best for you.
Here are some crucial things you need to mention in the title:
For example, see how Beardo has optimised its product title so it comes on top when people search for it.
Here, Sangaria has listed all the keywords in the title itself.
Nike includes specific keywords in its product title
P.S.- Don’t forget the character limitations while writing the product title. For example, you cannot use more than 200 characters for a product title on Amazon.
Make sure your Product Descriptions are clear and comprehensive. Give your customers all the relevant information they need to make an informed purchase decision.
A great product description should cover features, dimensions, materials, usage instructions, benefits, and any other pertinent details. Just like product titles, strategically incorporating relevant keywords in the description can boost visibility in search results.
For eg: Description of an iPhone highlighting its USPs
Description of a bedsheet with all relevant details like dimension, material, colour, and more
Shoe rack description with all the essential details you need to make a purchase
Marketplaces are highly visual platforms, so it is important to include high-quality product images from multiple angles. You can also use the best product photo as the main image and the rest of the media to showcase all the features of the product.
If the platform allows you to use rich media, definitely do that. 360-degree photos and short videos can help your customers make decisions based on exactly what the product looks like and how it is used.
Apple using product videos with high-quality visuals and animations to showcase how their products work in real life.
KIBBO using a dog right next to the bed to give buyers a better height perception
If you are on a budget, you can consider producing a home-made video with the resources you have. It might create unexpected value for your brand.
Additionally, images should be optimised with the correct file size and format for faster loading times.
Including the shipping charges in the product price creates an illusion of free shipping and attracts customers.But if your profit margin is tight, you can't offer free shipping on every product. This is where kitting can save you. Instead of just selling one thing, you can bundle your product with a few accessories.
For example, if you're selling gaming consoles, toss in a couple of controllers and a snazzy headset. The shipping cost stays the same, but your profit just scored.
Monitoring performance and analysing results is critical for optimising listings on marketplaces over time based on what works best for your products. This includes tracking metrics such as impressions, clicks, conversion rate (CVR), average order value (AOV), and more.
These metrics can be used to determine the most effective strategies for your product pages over time, allowing you to consistently refine and update your content.
Here is a report from Amazon listing where you can see page views and other metrics against each product.
In this Flipkart listing, you can see impressions, clicks and sales for your products.
Depending on the size of your business, the number of products you sell, and the number of marketplaces you are on, optimising product listing might require a lot of resources. You can consider outsourcing these tasks to Eshopbox.
Eshopbox’s specialised marketplace management services can help you optimise your marketplace presence along with other benefits.
You will be assigned a dedicated brand manager who will:
All in all, nailing your product listings on online marketplaces can give you a competitive edge in the industry and make customers click that "Buy Now" button with confidence! When it comes to increasing visibility, following these tips on optimising product listing is your ticket to standing out and getting those sales rolling.
In case doing all these things seems overwhelming to you, Eshopbox is here to help. We offer marketplace management services where you'll be assigned a dedicated brand manager to take care of all your marketplace needs.
To know more about it, reach out to us!