Ecommerce businesses operate 24/7 with no breaks in between. Therefore, they must be up and running to accept orders at all times. Since it’s not practical to have staff manage the ecommerce store round the clock, every online business requires some level of automation for smooth working.
Research says that current at-scale technology can automate about half of the retail process, but only 61% of companies have met their automation targets.
Automating repetitive ecommerce operations makes sense for most businesses—as it keeps ecommerce businesses running smoothly while improving the customer experience. Although, advances in technology make it easy for businesses to reduce many manual functions. Startups and small businesses might think this is a luxury, but it’s a necessity.
In this blog, you will learn what is ecommerce automation, what are the benefits of ecommerce automation, and how can online businesses automate ecommerce operations.
Ecommerce automation refers to the use of technology in ecommerce operations to reduce human intervention.
While some aspects of the ecommerce business still require human input, a significant number of tasks can be automated successfully, such as repetitive daily tasks that are always performed in a consistent way.
However, this doesn't imply that you don't need your current workforce. On the contrary, ecommerce automation requires constant job reinvention, which results in upskilling and increasing your workforce's effectiveness.
When executed well, ecommerce automation does multiple things:
1. Saves time
Automating repetitive tasks and operations can free up your valuable time. You can then invest your time in high priority tasks like picking and packing orders.
2. Reduces manual errors
Manual processes mean more risk of human errors. If your processes are automated, you can prevent and reduce manual errors significantly—saving more time, increasing efficiency and improving order accuracy.
3. Cuts costs
With cutting-edge technological solutions, you can reduce costs drastically. By having access to advanced tools, your workforce can do their jobs quickly and efficiently. This can also help you reduce your labour cost in the long run.
4. Simplifies order deliveries
Is there anything worse than lost or misdirected packages after a customer places an order? Ecommerce automation can help brands process orders automatically—picking, packing, printing receipts and shipping labels. Rather than having a manual process for order management—saving time and preventing the recurrence of mistakes. Moreover, the tracking information is automatically sent to the customer, making it easier to keep track of their orders.
5. Enhances customer satisfaction
Customers around the world desire unique, simple, and convenient experiences. In addition, they value transparency, order tracking, and access to the most up-to-date order status. Ecommerce automation can help you achieve all that without spending much time on the post-purchase experience as everything is automated.
6. Grows business faster
The time previously spent on data entry chores, repetition tasks can now be allocated to serve customers better, branding, marketing and other important operations. Those are the activities that, in the long run, lead to increased profits for your business.
The first step to start selling online is integration with the sales channel you want to sell on—Amazon, Flipkart, Shopify shopping cart, and more. Usually, you have to log in to a seller panel, create product listings, and configure all the settings according to your preference manually. If you add more sales channels, you have to duplicate all your efforts for each platform—bringing the scope for error and mismanagement.
With ecommerce automation, you can use a tech-enabled platform to integrate with marketplaces as well as shopping carts. You can synchronise your inventory and orders between sales channels and warehouses through this unified platform.
Here’s how Eshopbox can help you automate integration with multiple sales channels:
Ecommerce businesses usually track and manage their inventory by using physical inventory ledgers or spreadsheets and manual data to make decisions on splitting their inventory. However, this manual process of inventory distribution can be inefficient, prone to error, and time-consuming.
Here’s how Eshopbox can help you automate inventory distribution across India:
Keeping track of your inventory is fundamental to your success in ecommerce. Traditionally, ecommerce businesses use physical counting methods and manually update inventory levels on each sales channel after making a sale.
Here’s how Eshopbox can help you automate inventory management across multiple sales channels with an actionable dashboard:
Picking, packing, and shipping orders might not sound too hard. But when sales grow, sales channels multiply, and the customer base increases—you need an automated and streamlined process to manage ecommerce order fulfilment.
Here’s how Eshopbox can help you automate ecommerce fulfilment with the use of powerful technology, such as barcode scanners, conveyor belts, intelligent robots, and more:
Creating an outstanding shopping experience is crucial for your ecommerce brand. You need a platform that prioritises one thing—delighting your customers.
Here’s how Eshopbox can help you manage the post-purchase experience with automation:
Additionally, Eshopbox curates a fantastic customer experience with a self-service customer portal:
A manual returns process can be troublesome for your customers as well as for you. Getting returned products back in your inventory can be costly and time-consuming. Moreover, a difficult returns process can ruin the customer experience.
Here’s how Eshopbox can help you automate returns management:
While selling online, you have to reconcile your payments according to the guidelines of individual marketplaces and your own brand website. While different marketplaces have their own unique fee structures, shopping carts attract fees of payment gateways—making it difficult to track and reconcile these payments manually.
Here’s how Eshopbox can help you automate reconciliation across sales channels—Amazon, Flipkart, Myntra, Tata Cliq, and Shopify. This will help you to track the fees charged to you and the payment received from the service provider and identify:
Automation isn’t going to make it possible for your ecommerce business to run 100% hands-free—but it will save you time and money by eliminating inefficiencies. With a tech-enabled 3PL partner like Eshopbox, you can take advantage of ecommerce automation without making a massive investment in technology.