Selling on Amazon is pivotal for your ecommerce business. However, it also means that you're going to face stiff competition. With more than 2 million active merchants, you need a competitive edge that differentiates your online business and products from the millions of others.
As an Amazon seller, your product page is your storefront. Like a window display attracts shoppers, your listing title and image on search results get customers to click by providing the right information in a glance. Then these customers get a complete impression of your product on the product page with a detailed description, images and additional information.
In this blog, you’ll learn how to create your product page that will help you attract online shoppers and drive purchases, i.e. increase your Amazon sales.
A product page on Amazon has to pull all the weight for selling your product. In other words, your product page is your one shot at convincing online shoppers that your product is the one they need to buy—and boost your Amazon sales.
By the time customers on Amazon have seen your product page, they should understand the benefits of purchasing your product and have an accurate idea of what will actually arrive at their doorstep.
Creating a product page is a juggling act when you sell on Amazon. You need to optimise your listings with keywords that will place them high in search results. Concurrently, you have to include compelling content and images that drive online shoppers to purchase your products.
According to Amazon, you have the following elements at your disposal to help customers understand your product:
Moreover, in order to attract customers, here are a few things that surely help Amazon sellers to increase Amazon sales dramatically:
You need to focus on these areas, and your product page will be in top shape with all of the content it needs to attract customers and increase your Amazon sales. Now let’s see how!
As an Amazon seller, make sure you read and comply with Amazon's every guideline. It may seem overwhelming at first, but the top success stories on Amazon haven't just learned to play by the rules. They've also understood that these guidelines can maximise profit and visibility—creating a win-win situation for everyone involved. You can follow Amazon’s style guide to create great product detail pages, or you can find them on your seller central account. And you're all set to increase your Amazon sales.
Amazon recommends including the brand name, model number, colour, and other product specifications in your product title. In addition to that, you can highlight the Unique Selling Proposition or USP of your product that your competition does not have.
According to the new ranking algorithm of Amazon, you need to pay more attention to crafting a descriptive yet readable title to attract customers and increase Amazon sales.
Moreover, you can choose a few handpicked adjectives to differentiate your product, like premium, elegant, 100% natural, and more. But remember, when it comes to product presentation, you need to prioritise clarity and straightforwardness above everything. It means no unnecessary exclamation points and you must use proper grammar.
Amazon shoppers are faced with an array of options, which is why effectively communicating what makes your product stand out is critical.
According to Amazon, the bullet points are the key features and these are the second place on a product page that customers will read. So they should know right away if the product you are offering is what they are looking for or not.
That means your bullet points should highlight the significant features and benefits of your product. For example, say you're selling a mobile phone with Bluetooth 4.2. Instead of this technical specification, you can opt for something like this, "The Bluetooth V4.2 ensures your device is compatible with a wide range of devices while providing faster data transfer."
Moreover, your bullet points can convey a lot of information to your buyer. But that doesn't mean you can turn them into paragraphs! It's better to keep them short and precise to give your customers skimmable information and increase your Amazon sales.
You can use your product description to write about how the customers will feel or what they will experience using your product. If you have more details that you need to share or essential facts about the product, this is where you can include them.
If you're offering a product kit, i.e. bundling two or more products, you can write about the benefit of the product kit, what is the idealogy behind bundling these products together, and more.
Most importantly, don't follow the crowd! If you position your items to look just like others, it will be very difficult for customers to make a buying decision in your favour. So be creative and unique in order to increase your Amazon sales.
High-quality product images can quickly convince Amazon shoppers to make a purchase. You can capture your customers' attention with these product image tips:
You can invest in a professional photography service or choose the DIY approach, as you can click high-definition images on smartphones. Moreover, the Amazon Seller App comes with a Product Photo Studio feature. It makes adhering to Amazon's image requirements easy and helps to boost your Amazon sales.
Search Engine Optimisation (SEO) is the key to driving customers to your Amazon product page. One of the best ways to find relevant keywords for your products is by searching for them. You can start by typing a relevant keyword and letting the power of Amazon Search Autocomplete guide you. Alternatively, you can also invest in other online resources by Sellics, Semrush and more to find highly searched keywords.
You can include keywords in your listing that your customers frequently search. However, you have to be cautious as search engines penalise the old practice of keyword stuffing, i.e. placing keywords in a non-helpful, out-of-context way. It's best to include keywords in spots where they're relevant, and it will boost your listing's visibility and increase Amazon sales. Here are some recommendations:
If you want to increase the visibility of your product listings on Amazon and boost your Amazon sales, product pricing plays a vital role. Pricing is one of the most competitive ranking factors on Amazon. With a flexible pricing strategy, you can change the prices of your products quickly and remain competitive. According to your current business needs, you can also opt for manual, rule-based, or algorithmic pricing strategies. For instance, if you have a wide range of products, an algorithmic pricing strategy can be the best option for you. It allows you to change multiple prices quickly without much manual labour and help you maximise product visibility and boost your Amazon sales.
A great strategy to increase your product visibility and increase sales on Amazon is to run advertising campaigns. While impactful products images and content-rich product descriptions may catch your customer’s eye, you must leverage various marketing tools on Amazon to generate higher sales.
Using paid advertisements known as sponsored ads, you can create highly-targeted and tailored ads for customers. These sponsored ads can help your products appear first when a shopper searches the Amazon website. Interestingly, sponsored products are always displayed at the top of results, and that will essentially help you get more sales.
According to Amazon, if sellers want to increase their sales, they must always meet the customers’ expectations. So, if you have opted for Fulfilled by Merchant instead of Fulfilment by Amazon(FBA), you should focus on offering fast shipping. You can start by ensuring fast order processing and marking orders RTD (Ready to Dispatch) on time to deliver your orders in the quickest time possible. You can also fulfil your Amazon orders more efficiently and affordably with lightning-fast shipping speed by partnering up with an ecommerce fulfilment partner like Eshopbox. This way, you'll be able to win prime badges with speedy order fulfilment.
79% of customers trust the reviews they read online as much as personal recommendations. At the same time, 93% of customers say that online reviews influence their purchase decisions. This clearly shows that customers are most likely to shop from sellers with good ratings and reviews. For that, you must ensure you’re selling high-quality products on Amazon, offering fast shipping, and delighting your customer. Most importantly, even if a customer is unhappy with your product or service, you can revert to them and establish that their opinion matters to you. Thus, you can instil confidence in your customers and increase sales on Amazon.
Customers often research products online before making a purchase. These days, customers also look for reviews and recommendations from trusted social media influencers and celebrities. You can also partner with influencers and drive traffic to your product listings, helping you increase sales on Amazon.
Selling your products on a marketplace like Amazon means access to millions of potential customers. The first step to tap into this customer base is by crafting a compelling product page that increases your Amazon sales. When you follow the fundamentals of how customers perceive your listing, you can craft a product page that’s highly visible, attractive and motivates customers to make a purchase.