ArtEastri is a lifestyle brand built around sustainability, artisan empowerment, and slow fashion. The company works directly with artisans, weavers, and rural cooperatives to create apparel and home linen inspired by traditional crafts from Eastern India.

Through this model, ArtEastri aims to empower women in rural communities, preserve traditional craftsmanship, and encourage consumers to choose clothing that is environmentally and ethically conscious rather than trend-driven.

As ArtEastri expanded on ecommerce marketplaces, efficient fulfilment became essential to maintaining a reliable customer experience. The brand's exis processes limited its ability to scale and deliver consistent service quality.

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The challenges

As ArtEastri expanded its ecommerce operations, the team needed a fulfilment setup that could support increasing order volumes while maintaining consistency across marketplaces and customer touchpoints.

Challenge #1: Scaling fulfilment operations efficiently

Before partnering with Eshopbox, ArtEastri managed inventory storage, packing, and dispatch from a home office warehouse. Operations were largely manual, and handling growing order volumes became increasingly time-intensive for a small team.

The brand needed a more structured fulfilment system that could support growth while reducing operational complexity.

Challenge #2: Strengthening operational coordination at scale

As marketplace operations expanded, maintaining smooth coordination across fulfilment, marketplace integrations, support workflows, and account management became increasingly important.

Over the course of the partnership, the team identified opportunities for even stronger collaboration through more proactive review touchpoints, faster support coordination, and deeper platform-to-marketplace integration. These improvements would help streamline issue resolution and create an even smoother operational experience as the business continues to grow.

Challenge #3: Improving visibility into inventory and demand trends

Without a centralized system, tracking inventory movement and understanding marketplace-wise product demand required significant manual effort. The team needed better visibility into fast-moving SKUs, stock availability, and fulfilment performance across channels.

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The Eshopbox solution

To support its growing ecommerce business, ArtEastri partnered with Eshopbox to bring structure and reliability to its operations. Instead of managing inventory, packing, and dispatch manually, the brand moved to a technology-driven system designed to handle marketplace orders efficiently.

With Eshopbox managing storage, end-to-end fulfilment, and returns, ArtEastri was able to streamline operations and focus more on growing the brand while gaining operational capacity, better inventory visibility, and more organized order handling.

1. Organized inventory and order operations

Eshopbox combined ArtEastri's inventory storage and order handling into one system. Instead of managing storage, packing, and dispatch manually, orders from marketplaces now flow directly into the system and are processed through structured warehouse operations.

This shift removed operational challenges and allowed the team to handle higher-order volumes without increasing internal workload.

This includes:

• Centralised inventory storage across Eshopbox fulfilment centres
• Automatic order capture from marketplaces for faster processing
• Single dashboard for inventory and order tracking across channels
• Reduced manual intervention in day-to-day order handling

2. Accurate dispatch with zero weight discrepancy

Eshopbox introduced standardised packing and verification processes to ensure shipments meet marketplace requirements. During packing, package weight is captured through system checks, ensuring shipment details remain accurate and preventing discrepancies that can lead to penalties or disputes.

With these controls in place, ArtEastri has not faced any major weight discrepancy issues across marketplaces in the past three years.

This is ensured through:

• Packing processes aligned with marketplace guidelines
• Quality verification before every shipment is dispatched
• Automatic weight capture during packing
• Reliable dispatch processes that minimise discrepancies

3. Better visibility into inventory and product demand

With inventory and order data managed through one system, ArtEastri now has clearer insight into product movement and sales trends across marketplaces. The team can easily identify fast-moving SKUs and managing inventory stocking decisions with actual demand.

This has helped improve inventory planning and maintain steady stock availability across sales channels.

This is supported through:

• Real-time tracking of inventory stored in the warehouse
• Insights into SKU performance across marketplaces
• Demand-based inventory planning and forecasting
• Better coordination of stock movement to fulfilment centres

The impact

Since moving operations to Eshopbox, ArtEastri has been able to run its ecommerce operations with greater speed, accuracy, and operational control.

The shift from a manual setup to a structured fulfilment system has improved dispatch reliability while enabling the brand to scale marketplace orders more confidently.

Results achieved:

• Zero weight discrepancy issues reported across shipments
• Achieved a 66.7% reduction in order exceptions
• 45.2% reduction in average delivery time
• 24–48 hour dispatch timelines maintained across orders
• 100% order accuracy through structured packing and verification processes
• Improved SKU visibility, helping the team plan inventory and sourcing more effectively

This transformation has given ArtEastri the operational clarity and reliability needed to support its next phase of ecommerce growth.

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