Founded by Pinal Patel and Priyanka Patel, A Dash of Me as a personal care brand that blends nature with self-care. Their natural, handcrafted, eco-friendly products use plant-based ingredients that are gentle on both people and the planet. With sustainable, cruelty-free practices, the brand has steadily earned the trust of conscious consumers.

As the brand scaled and its customer base expanded, operational hurdles around fulfilment and shipping became a roadblock—leading them to partner with Eshopbox.

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The challenge

Despite having a strong product line and a steadily growing customer base, A Dash of Me faced operational hurdles that limited its ability to scale efficiently and provide a consistent customer experience. These challenges risked both revenue growth and customer trust.

Challenge #1: High shipping costs limiting growth

In the early stages, the brand struggled with high courier charges due to low order volumes. Limited courier partnerships kept costs elevated, directly impacting profit margins and making it harder to offer affordable shipping to customers. This restricted growth and expansion into new regions.

Challenge #2: Delivery delays affecting customer experience

Limited courier reach and slow logistics processes often led to delayed deliveries, particularly for customers outside prime delivery regions. These inconsistencies hurt repeat purchases and risked customer loyalty, as buyers expected faster and more reliable service.

Challenge #3: Limited visibility causing operational gaps

Once an order is shipped, customers have little visibility into its progress. Manual tracking and lack of real-time updates made it difficult to resolve issues proactively, leading to operational inefficiencies and gaps in customer experience.

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Eshopbox solution

Eshopbox stepped in as a trusted fulfilment partner, addressing each of these challenges with its technology-driven and scalable logistics solutions.

1. Smart courier allocation for cost efficiency

Eshopbox introduced its smart courier recommendation engine to tackle rising shipping challenges. This system automatically assigns the most suitable courier based on serviceability, delivery zones, and past performance. With consolidated shipments, A Dash of Me could access competitive rates despite low volumes.

Customers now benefit from:

• Dynamic courier allocation ensuring the best performance and serviceability for every order
• Fixed and transparent shipping costs that eliminate fluctuations and bring predictability at checkout
• Standardised SLAs across multiple courier partners, removing inconsistency in service

Impact: With fixed shipping costs and reliable courier allocation, the brand scaled seamlessly while offering customers affordable, predictable, and consistent delivery experiences.

2. Express deliveries with wider coverage

A Dash of Me operates from its own Gujarat-based warehouse, now powered by Eshopbox’s fulfilment technology and courier network. This integration allowed the brand to process orders faster and route them intelligently to the best courier partners.

Customers now enjoy:

• Priority shipping options such as same-day and next-day delivery where serviceable
• Intelligent order routing to the most efficient courier based on delivery location
• Real-time pincode serviceability checks verifying if a customer’s address is eligible for delivery before dispatch

Impact: Deliveries became faster and more reliable, leading to higher repeat purchases and stronger customer trust.

3. Centralized platform for full visibility

Eshopbox connected all sales channels—Amazon and the brand’s D2C store—on a single dashboard. The platform automated fulfilment workflows, reduced manual errors, and improved tracking transparency.

Customers and the brand gained:

• Unified order management across D2C and marketplaces from one dashboard
• Automated tracking updates keeping customers informed at every step
• Proactive NDR management to reduce return-to-origin cases before they occur
• Actionable insights on shipping performance, exceptions, and customer behaviour
• Centralized visibility across all channels

Impact: With fewer failed deliveries and complete operational control, A Dash of Me scaled confidently while maintaining efficiency.

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The impact

The collaboration with Eshopbox helped A Dash of Me streamline its fulfilment operations while maintaining its focus on sustainable self-care. With Eshopbox’s technology and network, the brand achieved significant improvements in delivery performance, efficiency, and customer satisfaction:

• 92.9% regional utilization optimizes warehouse and courier efficiency
• 98.2% reliable notifications keep customers informed at every step
• 27% failed delivery reduction through proactive NDR management
• 4.6% in-transit exceptions minimized with automated tracking
• Simplified operations with centralized visibility across website and Amazon orders

With these improvements, A Dash of Me can focus on delivering natural, handcrafted products while Eshopbox ensures every order reaches customers quickly, accurately, and efficiently.

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