The Indian masses are choosing the internet to satiate their fashion needs, while the ecommerce fashion industry is trying its best to adjust to the changing consumer needs.
According to Statista, the revenue in the ecommerce fashion segment is projected to reach US$19.69 billion by 2022 in India. The study also projects that the growth will continue for years to come.
However, the ecommerce fashion industry also has a dark side.
The recent record-breaking growth didn’t eradicate the problems that already existed in the online fashion industry. If not handled properly, such issues can drain the fashion brands of their finances, ruin their reputation, and even result in failure. But with a sturdy plan in place, fashion brands can reclaim their business and head toward success.
In this blog, you will learn what are the significant problems faced by ecommerce fashion brands and how to rise above them.
According to Forrester Research, the return rate of the fashion category in India is “around 25-35%, and this number can go up to 40% during sales. Well, it is surprisingly very high, and most of this has to do with the wrong size ordered by the customers. Moreover, customers often complain that the product doesn’t match the product description or they simply changed their mind about the purchase.
The solution: Your customers must know what exactly they are buying. For that, you can do the following:
In today's digital space, 1 out of 3 shoppers will choose one ecommerce brand over the other due to better shipping options. Moreover, customers tend to abandon their carts if the shipping isn’t free or fast.
The solution: Free shipping doesn’t always suit an online fashion brand. In some cases, ‘flat-rate shipping’ or ‘free shipping over a minimum threshold’ makes more sense. But if you still want to give it a go, here’s what you can do to offer free shipping:
To speed up shipping, here’s what you can do:
As more and more brands are entering the fashion industry, it’s becoming harder to make a name for yourself. In such a saturated ecommerce space, it's easy to get lost in the crowd without getting any customer attention.
The solution: You need to increase the overall brand visibility to boost your sales. For that, you can do the following:
A significant change in the fashion world is the change in customers' attitudes toward sustainability. It’s not enough for online fashion brands to churn out fast fashion items and ignore the actual cost to the planet or the people working on them; now, their customers are demanding some accountability. 81% of the global respondents state that businesses are responsible for the environment.
The solution: Take a step further into sustainability. Here’s what you can do:
Customers are most likely to have questions about their purchases, especially regarding apparel, footwear, accessories, and more. If they aren’t answered right away, they can abandon their carts. However, if a customer is having an issue with your product, it doesn't mean you have to lose a customer. Instead, you can use such situations to assist your customers if they face any difficulty.
The solution: You can provide real-time assistance to your customers and ensure they are well informed on their buying journey to prevent confusion.
It’s highly common in the fashion industry that one or more products create a massive buzz among the masses. So on one hand, it increases ecommerce sales but on the other hand, it causes frequent stockouts. Product stock-outs are a significant concern for fashion brands as well as prospective buyers—fashion brands can lose out on sales. At the same time, customers will be unhappy and turn to other fashion brands.
The solution: The most important thing to prevent product stock-outs is maintaining sufficient inventory according to the customer demand. For that, you can do the following:
Well, “colour” plays a vital role in the fashion industry. Most of the time, customers complain that the product they received is different from what they ordered. The major problem with colour is that it depends on the screen your customer is looking at it and the background colour combination.
The solution: You can’t do much about your customer's device's screen and brightness settings. But here’s what you can do:
Running an online fashion brand entirely by yourself is undoubtedly tempting. It can make you feel that your sales are constantly increasing, and the profits are pouring in. However, there’s another side of running an online fashion brand—increasing returns and pressure to provide fast delivery that can ruin your lucrative business plan. So, you need to understand how to rise above the major struggles of an ecommerce fashion brand with the right strategies and proper management. This way, you can successfully alleviate all pain points, retain more customers, and enjoy repeat purchases.