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The complete guide to increasing Shopify sales in 25 easy steps
Sell Online

The complete guide to increasing Shopify sales in 25 easy steps

Versha Kamwal
May 11, 2022
9
mins read

Building a Shopify store is only the first step to creating a successful ecommerce business.

The challenge lies in really getting it off the ground—developing an innovative product line, driving traffic to your  Shopify store, creating an exceptional customer experience, and delivering your brand promise.

Usually, many Shopify store owners fail to achieve their goals because they never developed a strategy or didn't implement it properly. In contrast, the top Shopify stores out there have many things in common but the main thing is to focus on a winning strategy and execute it.

In this blog, you will learn fantastic ways Shopify store owners can increase Shopify sales with strategic moves, tricks, hacks and policies.

How to increase sales on Shopify store?

Here are the best strategies to boost sales on your Shopify store:

1. Make great product pages

Product pages have to pull all the weight for selling your product on your Shopify store. They are your one shot at convincing online shoppers that your product is the one they need to purchase. For that, you need to be as clear as possible to build the right product expectation and eliminate any confusion your prospective customers would have. A great product page must have the following features to easily convert website visitors into customers and increase Shopify sales:

  • An engaging headline
  • A compelling call to action (CTA)
  • Content-rich product descriptions
  • High-resolution images from multiple angles with solid background as well as a background that denotes where the product would be used
  • A short video giving a 360-degree view of the product
  • Clear features and benefits of the product
  • Elaborative product specifications
  • Use dynamic and easy-to-understand size charts

No nasties has comprehensive product pages
No nasties has comprehensive product pages
No nasties has comprehensive product pages

2. Focus on the functionality of your Shopify store

If your Shopify store looks just like everyone else’s, it’ll get easily forgotten. Moreover, if the page load time of your store is slow, it can severely hamper the customer experience. Likewise, you can no longer ignore the mobile experience. Here’s what you can do:

  • Optimise page load speed
  • Limit the use of social plugins and poorly implemented meta tags
  • Reduce ad network trackers
  • Make your Shopify store responsive as customers use their mobile devices for shopping

72% of customers want mobile-friendly websites.

3. Build organic traffic with great SEO

With search engine optimization (SEO), you can drive organic traffic to your Shopify store. SEO-friendly content will ensure that your homepage and product pages are indexed and findable on every search engine. Shopify offers built-in settings to create SEO-friendly pages. Here's what you need to do:

  • Update meta fields like title, description, URL slug, automatically generating sitemaps, 301 redirects, and canonical URLs

Built-in SEO features in Shopify

4. Provide fast shipping

Fast shipping is an absolute favourite of customers around the world. It’s best to make sure that your Shopify store meets this expectation. Here’s how you can increase Shopify sales by providing fast shipping:

98.1% of customers say that shipping impacts brand loyalty.

Chubbies provides 3-4 day shipping
Chubbies provides 3-4 day shipping

5. Display extra costs upfront

Customers often abandon their shopping carts after seeing how much their order costs with extra charges like shipping fee, taxes, and more. Well, it’s always ideal to offer free shipping on all orders. But, not every Shopify store can provide it while keeping the costs low. However, it’s best to be transparent about all the charges like shipping fee, installation charges and more. Here’s what you can do:

  • Be crystal clear about all costs associated with the purchase upfront
  • Display shipping fee if any
  • Don’t include any hidden costs that are displayed at the checkout process

6. Utilise trust badges

Online shoppers are very diligent about avoiding scams, so they look for reasons to trust the Shopify store they shop from. That’s where trust badges come into play—they build trust of online shoppers and increase Shopify sales. Here are some examples of trust badges that you can use on your Shopify store:

  • Free shipping
  • Guaranteed safe checkout
  • Fully Secured SSL Checkout
  • Free shipping over a minimum purchase
  • Secure payments
  • Accepted Payments badges like Debit cards, Credit cards, UPI, and more
  • Accredited Business and rating badges
  • Free returns
  • Easy returns and exchanges
  • Google Customer Reviews and Trusted Store badges

Trust badges used by Noise
Trust badges used by Noise

7. Have a customer-centric returns policy

72% of customers want a hassle-free return experience in order to shop from an ecommerce brand again.  Here’s how you can increase Shopify sales with an ideal returns policy:

  • Clearly and concisely highlight your returns policy on your home page, footer or link it on your product page
  • Determine and display a timeframe for making returns
  • Build customer trust by ensuring an easy returns process
  • Offer multiple refund options like store credits, the original mode of payment and more

Bajaao has a customer-centric returns policy
Bajaao has a customer-centric returns policy

8. Use reviews as social proof

Many ecommerce sellers think that online shoppers make their purchasing decisions based on great marketing, competitive prices, and more. But, the fact is most of them trust their fellow consumers. Here’s how can you add sentiments of your happy customers to increase Shopify sales:

  • Add customer reviews on the home page, product pages, or footers
  • If your Shopify store has been featured in publications, you can include that too

93% of customers read online reviews before buying a product.

Reviews displayed by Fabmart
Reviews displayed by Fabmart
Features mentioned by Fabmart
Features mentioned by Fabmart

9. Have live chat to prioritise customer support

Even after providing images, descriptions, and videos, online shoppers may have some confusion about the product. Here’s how you can increase Shopify sales by providing customer support in real-time:

  • Offer live chat support via chatbots
  • Allow email enquiries about the product
  • Give toll free contact numbers for support
  • Include FAQ (frequently asked questions) section

Headphone Zone offers customer support
Headphone Zone offers customer support

10. Don’t be out of stock

You should be ready at all times to take orders. That’s why it’s important to have sufficient inventory to fulfil your orders. Being low on stock or out of stock can put you at the risk of losing a sale. Here’s what you can do to increase your Shopify sale:

11. Leverage product kits, combos and bundles

Offering product kits, combos and bundles is the oldest trick in the book to increase your Average Order Value (AOV).  Firstly, customers appreciate a value pack. Secondly, ecommerce brands can rebrand deadstock by including them in a kit. Here’s how you can increase Shopify sales with product kits, combos and combos:

  • Offer seasonal kits or bulk buying product bundles
  • Provide BOGO (‘Buy one, get one’) deal
  • Feature complimentary products in one combo
  • Offer exclusive capsule collections

Teabox offers product kits
Teabox offers product kits

12. Offer multiple payment options

Online shoppers want the convenience of using their preferred payment method. The fewer options you offer, the more likely they are to abandon their purchase. Here’s what you need to do:

  • Offer multiple payment methods like debit cards, credit cards, UPI, digital wallets, and more depending on the demographics you're targeting

Yellow Fashion offers multiple payment methods
Yellow Fashion offers multiple payment methods

13. Ensure a quick and simple checkout process

A long, complex checkout process cause frustration among customers. So, it’s best to optimise your checkout process if you want to increase Shopify sales. Here’s what you can do:

  • Ensure a fast checkout process with 3-5 steps—the shorter, the better
  • Give a guest checkout option without making ‘creating an account’ necessary
  • Provide multiple options to edit their carts such as delete, add or subtract to change the quantity of an item, adjusting shipping options, and more

The modern shop has an easy and fast checkout process

14. Include cart minimums

Cart minimums encourage customers to increase their average order value (AOV). By offering free shipping on a certain order value, you can enable customers to add more items to their carts—enabling you to boost your revenue. Here’s how you can increase the average spent by customers:

  • Offer free shipping over a minimum threshold
  • Offer some gift or freebie over a minimum threshold

Namu Lux offers free shipping over minimum threshold
Namu Lux offers free shipping over minimum threshold

15. Minimise shopping cart abandonment

67.91% of all shopping carts are abandoned across the world in a year. It's crucial to reduce your shopping cart abandonment rate in an attempt to increase Shopify sales. Here’s what you can do:

  • Provide an estimated date of delivery so that customers have clarity of when will their order arrive
  • Use exit-intent popups to recapture the attention of customers that are abandoning their carts
  • Re-engage with customers and give them incentives like coupons and discounts
  • Send recovery emails including images of the item they selected, reviews or customer testimonials

Kate Spade sends recovery emails
Kate Spade sends recovery emails

16. Provide special discount on first order

When you have a visitor on your Shopify store, make sure to lure them. You can incentivise them with offers and discounts. In return, you can also ask about their contact information. This way, you have their email address and/or phone number, to start marketing to them to drive future Shopify sales. Here’s what you can do:

  • Give a special discount, offer or coupon to new customers while asking for their email address or phone number
Haus gives first order offer
Haus gives first order offer

17. Use personalisation to your advantage

There are times when customers land on your Shopify store with the sole focus of purchasing a specific product. You can use this opportunity to showcase other products, collect consumer data and increase Shopify sales. Here’s what you need to do:

  • Provide product recommendations on your product page and your checkout page
  • Give suggestions for ‘frequently bought together’ items
  • Display products ‘you may also like’ based on customer preferences
  • Give special discounts on occasions like birthdays, independence day, and more for a limited time period to get customers to shop again
Femella gives product recommendations
Femella gives product recommendations

18. Utilise wishlist to drive future purchases

Many online shoppers use their carts as wishlists to save the items they want, not now but in the near future. That’s exactly what you need to do to drive further sales.

  • Implement a wishlist so that your customers can save what they like and purchase it later

Bluebella has implemented a wishlist
Bluebella has implemented a wishlist

19. Introduce loyalty programs and subscriptions

Customer retention is the key to increase Shopify sales. The longer the customers stay with your brand, the more revenue you will generate. Here’s what you can do to retain your most loyal customers:

  • Build customer loyalty programs and grant special privileges to customers that are willing to spend more
  • Introduce subscriptions to ensure monthly spend
  • Give points on every purchase that can be redeemed on future purchases

Tarte has implemented a loyalty program
Tarte has implemented a loyalty program

20. Run ads

Paid advertisements are a great way to increase discoverability and sales on your Shopify store. Here’s what you should do to drive higher traffic:

  • Run ad campaigns on Facebook, Google and Instagram
  • Leverage digital marketing like Pay-Per-Click (PPC), social media ads, influencer marketing, banner ads and ad retargeting
Aldo runs paid ads
Aldo runs paid ads

21. Drive external traffic

You can use various marketing techniques to drive more traffic to your Shopify store. It can include creating a strong online presence on social media channels and leveraging email marketing. Here’s what you can do to increase Shopify sales:

  • Use Facebook, Pinterest, Whatsapp, Instagram and other platforms to attract customers
  • Use email marketing, SMS marketing and push notifications

Rosebuck drives external traffic
Rosebuck drives external traffic

22. Manage feedback and customer engagement

93% of customers say that online reviews influence their purchase decisions. This means you must ensure a great shopping experience for your customers without a miss. This will help you retain your customers, and they will come back for repeat purchases and encourage your prospective buyers to do the same. Here’s what you can do:

  • Ensure you're selling high-quality products
  • Offer fast shipping and delight your customer without a miss
  • If a customer is unhappy with your product or service, revert to them and establish that their opinion matters to you wherever they leave a review
  • Engage with customers on social media, host giveaways, and more

Charles and Keith replies to customer queries
Charles and Keith replies to customer queries

23. Run promotional events like sales

Sales attract shoppers the most! These are the biggest opportunities you have to increase Shopify sales drastically. Here’s what you can do:

Critical Slide runs sales
Critical Slide runs sales

24. Partner with influencers

The influencer community is rapidly growing around the world. Now, people also turn to influencers for recommendations for their next purchase. Here’s what you can do to capitalise on this opportunity to increase Shopify sales:

  • Collaborate with social media influencers and celebrities via paid advertising or shoutouts

Paid partnership by an Instagram influencer
Paid partnership by an Instagram influencer

25. Utilise multichannel ecommerce

Multichannel ecommerce is the new reality of today. If your ultimate goal is to accelerate your sales, you should sell on every sales channel. This will increase your customer touchpoints and accelerate your sales across channels. Here’s what you can do:

  • Add more sales channels to your ecommerce strategy
  • Start selling on every sales channel with a centralised inventory
  • Ensure seamless order fulfilment for each channel without compromising on  branding and standards by outsourcing fulfilment to a tech-enabled 3PL like Eshopbox
Multichannel ecommerce by Eshopbox
Multichannel ecommerce by Eshopbox

Bottom line

The best way to increase your revenue is to boost your Shopify sales! While setting up a Shopify store and listing your products are only the initial steps you can take, the most important steps are to build strong brand awareness, ensure seamless order fulfilment, and deliver great customer experience. A lot of these suggestions can be easily implemented through the use of apps, tools, and a fulfilment partner, so you just need to determine what works best for your Shopify store and your customers. It may seem a little too much at first, but if you stick to life-changing strategies, you'll be generating plenty of Shopify sales in no time.

Connect with our fulfilment expert today.

Talk to sales

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