Building a Shopify store is only the first step to creating a successful ecommerce business.
The challenge lies in really getting it off the ground—developing an innovative product line, driving traffic to your Shopify store, creating an exceptional customer experience, and delivering your brand promise.
Usually, many Shopify store owners fail to achieve their goals because they never developed a strategy or didn't implement it properly. In contrast, the top Shopify stores out there have many things in common but the main thing is to focus on a winning strategy and execute it.
In this blog, you will learn fantastic ways Shopify store owners can increase Shopify sales with strategic moves, tricks, hacks and policies.
Here are the best strategies to boost sales on your Shopify store:
Product pages have to pull all the weight for selling your product on your Shopify store. They are your one shot at convincing online shoppers that your product is the one they need to purchase. For that, you need to be as clear as possible to build the right product expectation and eliminate any confusion your prospective customers would have. A great product page must have the following features to easily convert website visitors into customers and increase Shopify sales:
If your Shopify store looks just like everyone else’s, it’ll get easily forgotten. Moreover, if the page load time of your store is slow, it can severely hamper the customer experience. Likewise, you can no longer ignore the mobile experience. Here’s what you can do:
72% of customers want mobile-friendly websites.
With search engine optimization (SEO), you can drive organic traffic to your Shopify store. SEO-friendly content will ensure that your homepage and product pages are indexed and findable on every search engine. Shopify offers built-in settings to create SEO-friendly pages. Here's what you need to do:
Fast shipping is an absolute favourite of customers around the world. It’s best to make sure that your Shopify store meets this expectation. Here’s how you can increase Shopify sales by providing fast shipping:
98.1% of customers say that shipping impacts brand loyalty.
Customers often abandon their shopping carts after seeing how much their order costs with extra charges like shipping fee, taxes, and more. Well, it’s always ideal to offer free shipping on all orders. But, not every Shopify store can provide it while keeping the costs low. However, it’s best to be transparent about all the charges like shipping fee, installation charges and more. Here’s what you can do:
Online shoppers are very diligent about avoiding scams, so they look for reasons to trust the Shopify store they shop from. That’s where trust badges come into play—they build trust of online shoppers and increase Shopify sales. Here are some examples of trust badges that you can use on your Shopify store:
72% of customers want a hassle-free return experience in order to shop from an ecommerce brand again. Here’s how you can increase Shopify sales with an ideal returns policy:
Many ecommerce sellers think that online shoppers make their purchasing decisions based on great marketing, competitive prices, and more. But, the fact is most of them trust their fellow consumers. Here’s how can you add sentiments of your happy customers to increase Shopify sales:
93% of customers read online reviews before buying a product.
Even after providing images, descriptions, and videos, online shoppers may have some confusion about the product. Here’s how you can increase Shopify sales by providing customer support in real-time:
You should be ready at all times to take orders. That’s why it’s important to have sufficient inventory to fulfil your orders. Being low on stock or out of stock can put you at the risk of losing a sale. Here’s what you can do to increase your Shopify sale:
Offering product kits, combos and bundles is the oldest trick in the book to increase your Average Order Value (AOV). Firstly, customers appreciate a value pack. Secondly, ecommerce brands can rebrand deadstock by including them in a kit. Here’s how you can increase Shopify sales with product kits, combos and combos:
Online shoppers want the convenience of using their preferred payment method. The fewer options you offer, the more likely they are to abandon their purchase. Here’s what you need to do:
A long, complex checkout process cause frustration among customers. So, it’s best to optimise your checkout process if you want to increase Shopify sales. Here’s what you can do:
Cart minimums encourage customers to increase their average order value (AOV). By offering free shipping on a certain order value, you can enable customers to add more items to their carts—enabling you to boost your revenue. Here’s how you can increase the average spent by customers:
67.91% of all shopping carts are abandoned across the world in a year. It's crucial to reduce your shopping cart abandonment rate in an attempt to increase Shopify sales. Here’s what you can do:
When you have a visitor on your Shopify store, make sure to lure them. You can incentivise them with offers and discounts. In return, you can also ask about their contact information. This way, you have their email address and/or phone number, to start marketing to them to drive future Shopify sales. Here’s what you can do:
There are times when customers land on your Shopify store with the sole focus of purchasing a specific product. You can use this opportunity to showcase other products, collect consumer data and increase Shopify sales. Here’s what you need to do:
Many online shoppers use their carts as wishlists to save the items they want, not now but in the near future. That’s exactly what you need to do to drive further sales.
Customer retention is the key to increase Shopify sales. The longer the customers stay with your brand, the more revenue you will generate. Here’s what you can do to retain your most loyal customers:
Paid advertisements are a great way to increase discoverability and sales on your Shopify store. Here’s what you should do to drive higher traffic:
You can use various marketing techniques to drive more traffic to your Shopify store. It can include creating a strong online presence on social media channels and leveraging email marketing. Here’s what you can do to increase Shopify sales:
93% of customers say that online reviews influence their purchase decisions. This means you must ensure a great shopping experience for your customers without a miss. This will help you retain your customers, and they will come back for repeat purchases and encourage your prospective buyers to do the same. Here’s what you can do:
Sales attract shoppers the most! These are the biggest opportunities you have to increase Shopify sales drastically. Here’s what you can do:
The influencer community is rapidly growing around the world. Now, people also turn to influencers for recommendations for their next purchase. Here’s what you can do to capitalise on this opportunity to increase Shopify sales:
Multichannel ecommerce is the new reality of today. If your ultimate goal is to accelerate your sales, you should sell on every sales channel. This will increase your customer touchpoints and accelerate your sales across channels. Here’s what you can do:
The best way to increase your revenue is to boost your Shopify sales! While setting up a Shopify store and listing your products are only the initial steps you can take, the most important steps are to build strong brand awareness, ensure seamless order fulfilment, and deliver great customer experience. A lot of these suggestions can be easily implemented through the use of apps, tools, and a fulfilment partner, so you just need to determine what works best for your Shopify store and your customers. It may seem a little too much at first, but if you stick to life-changing strategies, you'll be generating plenty of Shopify sales in no time.