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How modern fulfilment can help you scale health and beauty products

Versha Kamwal
July 8, 2021
7
mins read

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The concept of beauty has an ever-changing definition. In today’s world, health and wellness are a part of beauty.

If you’re thinking of starting or growing in the health, beauty and wellness industry, you must know that ecommerce has taken this industry to new heights with sales over $73 Billion currently and projected to reach over $99 Billion by 2023. You can capitalise on it with niche products, new trends and a seamless order fulfilment strategy.

In this blog, you'll learn how to know that you are ready to scale in the health and beauty industry, what do you lack in order to scale your ecommerce business, the features of modern fulfilment, and how Eshopbox helped health, beauty, and wellness brands to scale their businesses.

How to know that you are ready to scale your ecommerce business?

The demand for health, beauty, and wellness products is massive on a global level, but the competition is higher than ever. You need to analyse if you’re ready to create a space for yourself in this competitive market based on the following factors:

  • You're experiencing an increment in orders

If there is a gradual increase in your order volumes, i.e. 5X, 10X, even 50X of BAU (business as usual), maybe it's time to increase the capabilities of your logistics and fulfilment according to the current surge.

  • You're observing an increase in customer base

Earlier, you might be shipping orders to customers in specific regions. But with the spike in order volumes, customers can be from all the zones across the country i.e. East, West, North and South.

  • You’re running into trouble managing business operations

With the rapid increase in order volumes and expanding customer base, it might be challenging to keep shipping costs down. You can lose out on revenue if you're trying to do everything yourself instead of focusing on core business operations.

What's holding you back?

Lack of fulfilment expertise to handle the constant surge

During an expansion spree, you need an infrastructure that is flexible enough to manage business fluctuations, i.e. adequate manpower and scalable storage space at all times. As orders spike up, the need for automation also arises to minimise the need for manual operations—which are time consuming and not at all cost-effective. Furthermore, to make informed business decisions, you need access to actionable tools, periodic inventory reports and key metrics such as sell-through rate, best-selling products, slow-moving products, inventory ageing, inventory turnover, and more.

Lack of distributed network of fulfilment centres

If you have to ship orders across the country, then having one fulfilment centre at one location isn't sufficient to ensure fast and affordable order delivery. As you grow, you need access to multiple fulfilment centres across the country which will enable you to keep inventory closer to customers, reduce the shipping costs, and the transit time for outbound orders.

Now, you can either build it on your own by upgrading your fulfilment model or outsource it to a 3PL (Third-Party Logistics) provider.

Features of modern fulfilment needed for scaling your ecommerce business

It would be best to consider your logistics strategy as a revenue driver in the health, beauty, and wellness industry. Here’s how a 3PL provider can solve the issues above:

1. Express delivery

48% of shoppers say that their online orders are delivered within 2-3 days. The standards are very high these days to meet customer expectations. You can also keep up with such standards by offering express delivery with Eshopbox.

Eshopbox's optimised pick and pack process
Eshopbox's optimised pick and pack process

2. Customised unboxing experiences

The extra effort you put into packaging delivers an exceptional unboxing experience. It has the potential to increase the perceived value of your product through its aesthetic appeal. Partnering with Eshopbox will help maintain a superior brand image by creating memorable moments for your customers with custom packaging. You can set flexible packaging rules for packaging materials to be used for different products and add inserts such as samples, gift cards, coupons, pamphlets and more. You can also incorporate special instructions for using bubble wrap for fragile merchandise and generate custom labels like 'fragile' and 'priority shipping'.

Petite 'n Pretty's unboxing
Petite 'n Pretty's unboxing

VIVE Wellness, a supplements brand boasting how their customers love the unboxing experience created by them
VIVE Wellness, a supplements brand boasting how their customers love the unboxing experience created by them

Eshopbox's custom settings for packaging
Eshopbox's custom settings for packaging

3. Subscription box management

You can ship products to your customers on a regular, predetermined basis in the form of subscription boxes. Customers can schedule their orders and receive them at specific times—weekly, monthly, or quarterly basis. It may contain the same products every time or a different assortment of products. Eshopbox's technology platform ensures automatic and efficient fulfilment of subscription boxes. You don't have to worry about timely shipping of subscription boxes as per their predetermined schedule as Eshopbox takes care of that. Additionally, you can choose customised packaging options and offer product kits to your customers in subscription boxes while maintaining incredible order accuracy.

Birchbox with its broad range of monthly subscription boxes
Birchbox with its broad range of monthly subscription boxes

Scentbird and its plethora of monthly subscription of premium fragrances
Scentbird and its plethora of monthly subscription of premium fragrances

4. Distributed inventory

By partnering with a 3PL with a strategic network of fulfilment centres, you can split your inventory in multiple locations across the country, it not only facilitates speedy delivery but reduces the cost of shipping. With Eshopbox's fulfilment network, you can offer speedy delivery to your customers with optimised costs.

Eshopbox's network of fulfilment network
Eshopbox's network of fulfilment network

Who have scaled their health, beauty, and wellness brands with Eshopbox?

Across the world, health, beauty, and wellness businesses have seen a tremendous impact on their growth by partnering with a 3PL. From lightning-fast shipping to delivering memorable unboxing experiences, with Eshopbox scaling your business has never been easier.

Pureplay

With its product gaining acceptance among the customers and an increase in orders, Pureplay was keen on delivering a flawless post-purchase experience from its website. It was looking for a partner who understood the nuances of fulfilment in cosmetics and would help build efficiency in its operations to optimise costs.

Pureplay

We work with Eshopbox for the fulfilment of orders, and their solution has helped us deliver more than 300K orders in 6 months with incredible accuracy. We often run flash sale events for our customers which means 5x orders to pack and ship. Eshopbox handles these sudden peaks in a very organised way and ensures that our orders are delivered on time. We've been able to focus on the branding, product, and other customer-centric aspects of the business, as opposed to fulfilment operations which used to take up a lot of bandwidth earlier.

-Shankar Prasad, Founder, Pureplay

Read more

Plixlife

Nutrition is a category that draws massive demand that can be daunting to fulfil consistently. With this, Plixlife wanted to meet multiple expectations— next-day delivery, accurate product fulfilment, and superior ratings on Amazon. It was searching for a partner who sought after high discoverability, which is crucial in a competitive category such as nutrition.

Plixfile

Our collaboration with Eshopbox has allowed us to serve our customers on Amazon in the best way possible. Owing to the Amazon Prime badge, we receive a lot of orders with stringent delivery timelines. But their team has been able to manage the stringent timelines very well. We have seen an improvement in customer satisfaction leading to better business for us.

-Rishubh Satiya, Co-founder, Plixlife

Read more

Bottom line

The competition in the beauty, health and wellness industry is cut-throat, but the potential of growth is also infinite. To scale your ecommerce business in this industry, you need infrastructure and expertise. Partnering up with 3PL can turn short-term growth into the long-term development of your business. In today’s world, where consumers define beauty on their own terms; you can enable your customers to do so through your products following a strategic approach and seamless order fulfilment.

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