As an ecommerce brand, is your vision aligned with industry expectations?
Getting an ecommerce store up and running is only the first step of building a successful ecommerce business. The second is to sell your products wherever your customers shop by implementing multichannel ecommerce. Now, you need to establish sustainable strategies to increase ecommerce sales on multiple sales channels—Amazon, Flipkart, Myntra, Ajio, Tata Cliq, Nykaa, your brand website, and more.
In this blog, you'll have an in-depth understanding of strategies that can facilitate your growth by increasing multichannel sales—enabling you to scale your multichannel business.
Here are the best strategies to increase ecommerce sales on multiple sales platforms:
Brand awareness has always been important, but it's especially true when it comes to ecommerce. This will help you increase your visibility, build brand recognition and capture the attention of online shoppers. Ultimately, allowing you to drive traffic on all your sales channels.
As an ecommerce brand, your product page is the hallmark of your business—whether it's on your brand website or a marketplace. A great product page can help you entice online shoppers and plays a prime role in influencing them. With an informative product listing, you can convert the traffic into sales.
Paid ads are a great way to increase the discoverability of your products. You can create ad campaigns for your products to drive higher traffic on every sales channel and increase your sales.
Sales attract shoppers the most! These are the biggest opportunities your ecommerce brand has to increase conversion rates drastically.
72% of customers say a hassle-free return experience makes them more likely to shop from an ecommerce brand again. Moreover, free and hassle-free returns build the confidence of customers in their purchases. Although you have a standard returns policy when you're selling on a marketplace but on a brand website, you can do the following:
When selling on marketplaces, it's essential to abide by the rules and regulations. These guidelines can maximise profit, visibility, and sales. Moreover, they will help you build customers' trust and create loyalty—resulting in repeat purchases. On the other side, if you don’t abide by a rule or policy, your seller account can be suspended—preventing you to sell your products at all.
67.91% of all shopping carts are abandoned worldwide in a year, i.e. $4.6 trillion worth of merchandise. It's crucial to reduce your shopping cart abandonment rate in an attempt to increase conversion rates on your brand website. However, it's tricky to reduce abandonment on marketplaces.
While selling on multiple sales channels or your brand website, you should always have sufficient inventory to fulfil your orders. If you don't have enough inventory at the right time, you may have to bear the risk of a stockout, i.e. products being out of stock at the time of purchase. Moreover, some marketplaces also impose penalties for stockout.
Free and fast shipping is a standard service that customers expect from ecommerce brands—whether it's a marketplace or a brand website. This means if you want to increases sales, they must always meet the customers’ expectations.
You can use various marketing techniques to drive more traffic to your product listings. It can include creating a strong online presence on social media channels and leveraging email marketing. This will help you increase sales across channels, i.e. your brand website and marketplaces.
93% of customers say that online reviews influence their purchase decisions. This means online shoppers make a purchase from ecommerce brands with good ratings and reviews. This will help you retain your customers, and they will make come back for a repeat purchase on your brand website or marketplace or both.
You can increase your Average Order Value (AOV) on your brand website with various merchandising techniques. This will help you encourage your customer to buy more products and increase your sales.
Multichannel ecommerce is an essential key to becoming a successful ecommerce brand in today's world. However, multichannel selling is not about simply listing your products on as many sales channels as possible. Instead, you need strong brand awareness, seamless order fulfilment, and deliver great customer experience. All these factors can help you reach new customers and discover markets you didn't even know were available to you. It may seem intimidating at first, but if you implement strategic ways, you'll be generating plenty of online sales in no time.