Flipkart is one of the dominant ecommerce marketplaces in India. It was founded in October 2007 as an online bookstore but as it's fame escalated, it grew and expanded its activities.
Presently, Flipkart facilitates over 80 million+ products across the range of over 80 categories.
With the customers getting increasingly reliant on online shopping and the convenience it provides, ecommerce sellers have a promising scope for growth with Flipkart.
In this blog, we’ll have an in-depth analysis of how ecommerce sellers can increase their sales on Flipkart.
Paid ads are a great way to increase the discoverability of your products! By running an ad campaign, you can drive higher traffic towards your products. The more clicks your ads get, the higher the probability of them getting sold—boosting your sales. Here's how product listing ads work:
Sales attract shoppers the most! You can get immense opportunities to increase your sales with Flipkart’s exciting shopping events, i.e. spike sales. As Flipkart provides exciting offers on almost all the categories during sales, you can attract maximum number of shoppers. Here’s how it works:
Flipkart claims that 52% of shoppers make repeat purchases from sellers who deliver their orders in premium packaging. When orders are delivered to customers, the look and feel of your product has a major impact on the customer experience. Packing your products with good packaging material minimises the risk of in-transit damage. But more than that, custom or branded packaging reflects quality and increases customer’s trust in you and your brand. Thus, creating a great unboxing experience can increase your sales on Flipkart.
Your catalog represents your product on Flipkart and plays a prime role in influencing shoppers. Having a well-crafted catalog with a crisp description of your products is crucial to convert the traffic on your products into sales. Here are a few things, you must ensure:
Flipkart's selling policies are designed to increase customer’s trust in Flipkart sellers that help them to get better ratings and reviews. Customers are most likely to shop from sellers with good ratings and reviews. Additionally, if sellers don't indulge in unethical business practices like selling fake products and shipping empty boxes to the customers, they can gain more loyal customers and drive repeated sales.
While selling on Flipkart, you should always have sufficient inventory to fulfil your orders. If you don't have enough inventory at the right time, you may have to bear the risk of a stockout, i.e. products being out of stock at the time of purchase. This can cause major frustration for your customers and result in a loss of sale for you. In the meantime, while your products are stock out, your customers can also turn to your competitor. Moreover, during sales events, it is advisable to stock more inventory as the order volume increases. Thus, ensuring on-time inventory replenishment can help you get more orders.
According to Flipkart, if sellers want to increases their sales, they must always meet the customers’ expectations. Ensuring fast order processing and marking them RTD (Ready to Dispatch) on time can help sellers to deliver their orders in the quickest time possible. Moreover, fulfiling a return or exchange request on time is equally important to get good customer ratings and reviews.
Flipkart has seller account performance, it is most important to improve the seller performance matrix. The Flipkart account performance matrix is divided into 3 parts—Gold, Silver and Bronze, where sellers are rewarded based on their performance. Flipkart measures the performance of a seller based on four inspection criteria standardised by them, these are - sales, average product ratings, service quality and regional utilisation. With great performance, you can become a Flipkart Gold Seller and boost your sales.
Creating an online presence on social media channels can drive more traffic to your product listings, helping you increase your product ranking on Flipkart. Use Facebook, Pinterest, Whatsapp, Instagram and other platforms to create brand recognition. You can also use email marketing, SEO, SMS marketing to increase external traffic.
Regional Utilisation (RU) is the key to achieving lightning-fast fulfilment, improving the status of your seller account on Flipkart, and increasing your sales. To improve your regional utilisation, you need to split your inventory across multiple fulfilment centres and store your products closer to your customers. This will help you fulfil more local and zonal orders.
To increase your sales and become a successful Flipkart seller, you should always work towards delighting your customers. The key to meeting customer expectations is the commitment to serve them to the best of your ability. When you’re trying to increase your sales on Flipkart, you need to invest in boosting traffic to your products apart from offering quality products. Taking part in promotional events and running ad campaigns are essential investments that can benefit you in the long run. Most importantly, you must fulfil your orders fast and enhance the customer experience by ensuring seamless order fulfilment.