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Weekly Inspirations

Inspiration of the Week #6

Versha Kamwal
December 22, 2020
5
mins read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

"We love to inspire brands and help them unlock their ecommerce potential"

That's why at Eshopbox, we created the Inspiration of the Week, where each week, we pick and present brands from around the world that you can draw inspiration from.

The Inspiration of the Week explores different categories such as UI/UX design, unboxing experience, marketing campaigns, search filter, and more.

Web design inspiration

Ritu Kumar

Ritu Kumar is a Padma Shri awardee fashion designer from India. Gaining immense popularity internationally, she has turned into a major brand. Her designs are primarily ethnic and focus on natural fabrics, traditional printing, and weaving techniques.

IOTW Ritu Kumar Web design inspiration

What makes their website great?

Beautiful Images, Engaging Videos

The website resonates with an ode to the deep-rooted culture. From vivid videos to a warm colour scheme, tradition is the key highlight which draws customers into a fully immersive experience accompanied by smooth web navigation.

IOTW Ritu Kumar Web design inspiration

Clean Design, Rich Descriptions

On landing product pages, you'll discover a distinctive style of product display. These lavishly luxurious novelty products have humongous images and detailed product descriptions that evoke a feeling of ethnicity.

Unboxing inspiration

Forest Essentials

‍Forest Essentials is an Indian beauty brand, which came into existence in the year 2000. And now, it has a crafted a niche in the industry by manufacturing 100% organic products inspired by Ayurvedic sciences.

What makes their unboxing special?

Extraordinary Inside and Out

Be ready to be mind-blown by the artful packaging of Forest Essentials which oozes out pure luxury. The Carefully designed boxes are nothing but a treat to the eyes with a touch of colour-coordinated ribbons.

Aesthetically Appealing, Empirically Enticing

When this masterpiece of external packaging is opened, it only gets better. They use branded paper to wrap their luxury range with a heartfelt note to its customers.

IOTW Forest Essentials Unboxing inspiration

Campaign inspiration

Pedigree

Pedigree is a subsidiary of the American group Mars, Incorporated that specialises in pet food. Everything it does is for the love of dogs, and with more than 80 years in business, it strives to develop excellent quality, nutritious products for dogs of all breeds.

What makes their marketing campaign unique?

Noble Formula, Heavy Impact

A dog is a man's best friend that brings happiness to him. Pedigree recognised this through a short animated video called "Brings It Back" to motivate people to adopt dogs to get out of depression. The video has won many hearts and boosted its sales.

Clever Merchandising, Thoughtful Branding

Pedigree has mastered the art of marketing through meaningful video advertisements and creation of a line of fetch toys emblazoned with the words “love,” “happiness,” “life,” and “hope.”

IOTW Pedigree Campaign inspiration

Search inspiration

Carbon Beauty

Carbon Beauty is a US-based health and beauty retailer. This natural beauty & wellness boutique was founded with the idea that customers deserve a better platform to explore and purchase beauty products, not through infinite scrolls but a hand-curated collection.

IOTW Carbon Beauty Search inspiration

What makes their search experience eccentric?

Logical Filters, Vibrant Feel

The mechanism of this website is smooth as silk, even the search filters align with the effortless feature. It glides with every click and scroll to find what you're looking for.

IOTW Carbon Beauty Search inspiration

Utmost Convenience, Maximum Utility

Carbon Beauty's search interfaces that allow users to sort their search criteria to find results quickly. The intelligent algorithm keeps irrelevant results at bay while enhancing the customer experience.

IOTW Carbon Beauty Search inspiration

Related Articles

Weekly Inspirations

Inspiration of the week #1

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Vallabh Daga, Eshopbox
October 24, 2020
Weekly Inspirations

Inspiration of the week #2

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Versha Kamwal, Eshopbox
October 29, 2020
Weekly Inspirations

Inspiration of the Week #3

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Versha Kamwal, Eshopbox
November 10, 2020

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