Inspiration of the week #5

"We love to inspire brands and help them unlock their ecommerce potential"

That's why at Eshopbox, we created the Inspiration of the Week, where each week, we pick and present brands from around the world that you can draw inspiration from.

The Inspiration of the Week explores different categories such as UI/UX design, unboxing experience, marketing campaigns, navigation menu, and more.

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Web design inspiration

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Queen Garnet

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Queen Garnet is a part of RipePlanet, a group of innovative agriculture businesses. It is setting new standards in the way Australia sustainably creates, grows and moves fresh produce. Queen Garnet plum is claimed to be Australia's antioxidant superfood by domestic universities and scientific organisations with its great wellbeing range.

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What makes their website great?

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Product Supremacy, Design Domination

The royal experience starts from the very beginning—a consent for drinking to the queen's guard. The colour scheme is in tandem with the luxury the Australian superfruit promises and displayed through fluid navigation.

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Effortless Depiction, Powerful Takeaway

The imperial theme is outstretched to every length and breadth of the website, from vivid graphics and images to engaging content. The product line is a sheer novelty, and so is the experience of this web design.

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Unboxing inspiration

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LootCrate

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LootCrate is a subscription box service based in the US, which provides monthly boxes of geek and gaming related merchandise. It brings the love of pop culture conventions to fans at home. It partners with industry leaders in entertainment, gaming, sports, and more to deliver monthly themed crates.

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What makes their unboxing special?

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Basic Exterior, Spectacular Interior

LootCrate uses a basic black outer packaging with its brand logo. However, as every month's theme is different, the shape and size the box is different. Inside, you'll find everything that's culturally relevant to the geeky target audience.

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Creative Direction, Intelligent Approach

Creating memorable moments while taking stuff out of the box is just not enough! It has taken unboxing to a riskier but more rewarding route—setting a theme for each month and teasing its customers without revealing the box’s contents, throughout the month.

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Campaign inspiration

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Blendtec

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Blendtec is a company based in the United States that sells commercial and residential blenders. It is called "the world's most advanced blender". With technology to make blending simpler and more effective, Blendtec is the ultimate tool for helping you feed your passion.

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What makes their marketing campaign unique?

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Winning Formula, Strength Shot

The Will It Blend video series are low cost, low effort videos which demonstrate the powerful capabilities of their product line. They even won awards, been telecasted on mainstream media channels, and resulted in a 700% increase in sales in three years.

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Clever Marketing, Thoughtful Branding

It proved that there’s no such thing as a boring industry if you know how to hook your audience. The videos have the right amount of compelling content, customer engagement, and actually have a purpose—offer useful information to the consumer.

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Navigation Menu inspiration

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Red Edition

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Red Edition is a Parisian furniture brand which puts great emphasis on shapely, colourful and simple furniture creations. It intends to create living spaces that are modern, delightful and chic. It offers a French "Art de Vivre" with its playful approach, to combine materials in newly imagined ways. Its designs are novel and sophisticated yet also familiar and timeless.

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What makes their menu experience eccentric?

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Logical Blueprint, Elegant Feel

Being welcomed on this website with a Parisian suave, is an odyssey. Since the products of the collections have many colour variants, you are brought along on a journey toward the one best suited for you.

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Crafted Convenience, Defined Utility

The overlay menu unravels the collections in the most vividly aesthetic way possible. The quick view functionality takes the ease in product selection to the next level—it’s instant and unconventional in every way possible.‍

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