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Weekly Inspirations

Inspiration of the Week #3

Versha Kamwal
November 10, 2020
6
mins read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

"We love to inspire brands and help them unlock their ecommerce potential"

That's why at Eshopbox, we created the Inspiration of the Week, where each week, we pick and present brands from around the world that you can draw inspiration from.

The Inspiration of the Week explores different categories such as UI/UX design, unboxing experience, marketing campaigns, shopping cart experience, and more.

Web design inspiration

Adidas X Foot Locker

Adidas, a German multinational corporation, has a deep-rooted connection with sport. Its broad sports portfolio has enabled it to transcend cultures and become one of the most recognisable brands on a global level. It collaborated with Foot Locker, an American sportswear and footwear retailer to re-envision the future of creativity and speed.

Adidas and Foot locker collaboration

What makes their website great?

Realistic 3D Brand Experience

You are welcomed with cool hip-hop beats that amplify the feel of the new sports collection. The dimly-lit atmosphere and smooth navigation set the tone for a truly spectacular sporty spirit.

Upbeat Graphics, Engaging Content

With music streaming and vivid graphics, you are led to the collection. The product listings are categorised to simplify customer selection and accompanied by high-quality images and rich content to woo customers at every stage.

Unboxing inspiration

Dollar Shave Club

Dollar Shave Club is an American company based in Venice, California. It changed the high-priced world of men’s grooming with affordable, quality shaving gear and grooming products delivered on subscription. Its goal is to ensure that its customers always have everything they need to look, feel, and smell great.

Dollar shave club

What makes their unboxing special?

Basic Packaging, Thoughtful Branding

The products come in a branded brown cardboard box, and that is the utilitarian aesthetic of Dollar Shave Club. It wins the hearts of customers with confidence and sheer wit.

Dollar shave club unboxing

Iconic Slogans, Embedded Humour

It shines with iconic slogans building the brand identity across to the product and imply it in the experience of using it. It makes you laugh, adds a character into its products and enhances the overall customer experience.

Dollar shave club unboxing

Campaign inspiration

Burberry

Burberry is a British luxury brand that has stores in 59 countries. Its beauty philosophy is—British, effortless, and runway-inspired. It enhances, never disguises, your skin with its breathable, lightweight and imperceptible products.

Burberry beauty

What makes their marketing campaign unique?

Humanising Technology, Digitalising Affection

Burberry teamed up with Google to create emotive digital experiences. To promote its line of beauty products, it introduced Burberry kisses. It allowed its customers to send a virtual kiss to their loved ones.

Translating Emotions, Smart Personalisation

It's shaping the future of advertising with incredibly simple yet technologically advanced campaigns. It not only enabled customers to transforms their real kisses into a digital kiss print and then selects the lipstick shade from their new collection. But also, it allowed them to see the journey those digital kisses took to reach their destination via Google Street View and Google Maps.

Burberry kisses

Shopping cart inspiration

Ashley & Co

Ashley & Co is a modern-day scent company that savours scents and memories. It doesn't align with a particular style or trend but incorporates an element of timelessness through its range. It has a truly contemporary approach to everything—perfumes, packaging, customer service, and communications.

Ashley & Co

What makes their shopping cart experience effortless?

Crafting Convenience, Reaping Contentment

A powerful AJAX cart accompanied by a quick view takes the ease in shopping to the next level. It lets customers add products to carts instantly without the hassle of multiple reloads of the same page over and over again.

Logical Layout, Elegant Feel

Fluid navigation and robust responsiveness open the path for elevated user experience and faster ordering process. Displaying both product selection and checkout forms on a single page helps reduce shopping cart abandonment.

Ashley & Co shopping cart

Pick of the week

Zara

Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

What works ?

  • Business Messenger

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

  • Basic Materials, Advanced Design

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

  • Ticketing workflows

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

Related Articles

Weekly Inspirations

Inspiration of the week #1

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Vallabh Daga, Eshopbox
October 24, 2020
Weekly Inspirations

Inspiration of the week #2

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Versha Kamwal, Eshopbox
October 29, 2020

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