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Weekly Inspirations

Inspiration of the week #2

Versha Kamwal
October 29, 2020
6
mins read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

"We love to inspire brands and help them unlock their ecommerce potential"

That's why at Eshopbox, we created the Inspiration of the Week, where each week, we pick and present brands from around the world that you can draw inspiration from.

The Inspiration of the Week explores different categories such as UI/UX design, unboxing experience, marketing campaigns, quality content, and more.

Web design inspiration

MOOOI

Moooi is a Dutch modern design company that specialises in furniture, interior, and lighting. The brand took its name from the Dutch word for beautiful, 'mooi' (pronounced as moy). According to its co-founder, the extra O is intended to convey “extra value in terms of beauty and uniqueness". Its collection is innovative, provocative and poetic at the same time. The brand's mission is to “make the environment more beautiful, inspiring, and exciting.”

MOOOI Brand Image

What makes their website great?

Multi-Sensory Brand Experience

Moooi has curated an experience which takes you into an unexpected and immersive world uncovering their newest products. Accompanied by a fluid navigation mechanism, every collection is an entirely new universe of a vivid imagination.

Lucid Graphics, Elegant Word-Play

An entrancing ride of beautiful graphics gives way to the product line, which is captured with multispectral photography. The product descriptions are knitted with flowery language and utmost sophistication.

Unboxing inspiration

Divine

Divine is the first farmer-owned Fairtrade chocolate company set up by a group of cocoa farmers in Ghana, targeting the United Kingdom as their primary market. Its mission is to “make the world a place where chocolate is cherished by everyone, including the families of farmers who grow the cocoa.”

Divine chocolate brand image

What makes their unboxing special?

Basic Materials, Thoughtful Design

The packaging for Divine’s chocolate features their opulent gold script logo—reminding customers of the decadent chocolate experience awaiting inside. The logo is printed in raised metallic ink, providing a tactile and a visual experience to the consumer.

Divine chocolates product unboxing

Rich Culture, Deep Roots

Adrinka symbols, derived from Ghanian culture, adorn the chocolate packaging. Every symbol represents a virtue that is valued by its brand. The vibrant colours over the neutral background, communicate its brand story to its customers in an eye-pleasing package.

Divine chocolates packaging symbols meaning

Campaign inspiration

H&M

H&M is a fast-fashion brand based in Sweden, offering the latest styles and inspiration for all—men, women, teenagers, and kids. It is one of the leading clothing-retail company with a geographic footprint across 74 countries. It not only gives a possibility for everyone to explore their personal style but also offers a chance to create a more sustainable fashion future.

H&M Brand Image

What makes their marketing campaign unique?

Sustainability Commitment, Innovative Technology

The company’s vision is to lead the change towards circular and climate positive fashion. It has pledged to use 100% recycled or sustainable materials by 2030, meanwhile, it has achieved 97% in 2019. Its collections, 'looop' and 'conscious', symbolise technological arrowheads in the recycling revolution.

H&M Sustainability campaign

Less Recycle, More Upcycle

H&M's upcoming capsule collection, Up:cycle, is made from leftover organic cotton denim garments, including recycled thread and zippers, and eco-friendly hardware. The brand considers it as a small step in their journey to become more circular within the planetary boundaries.

H&M Upcycle collection

Content inspiration

Master & Dynamic

Master & Dynamic is a premium audio brand with professional headphones and luxury earphones made from the finest materials. It believes that mastery is a never-ending exploration requiring a dynamic approach.

Master & Dynamic Brand Image

What makes their content noteworthy?

Passionate Flair, Straight-Forward Diction

Fuelled with passion, the content speaks the language of their love for music—It personifies their products as companions of life rather than just calling them durable. They have also incorporated music clippings to orchestrate their content.

Master & Dynamic Quality Content

Simplicity in Explanation, Intricacy in Expression

Master & Dynamic has taken product descriptions to a whole new dimension, crisp product highlights and beautifully structured narrative. Its uncompromised approach to rich content elevates customer experience in forming an attachment with the product and its usability.

Master & Dynamic Product Descriptions

Pick of the week

Zara

Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

What works ?

  • Business Messenger

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

  • Basic Materials, Advanced Design

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

  • Ticketing workflows

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

Related Articles

Weekly Inspirations

Inspiration of the week #1

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Vallabh Daga, Eshopbox
October 24, 2020
Weekly Inspirations

Inspiration of the Week #3

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Versha Kamwal, Eshopbox
November 10, 2020

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