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Weekly Inspirations

Inspiration of the week #1

Vallabh Daga
October 24, 2020
5
mins read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

We love to inspire brands and help them unlock their ecommerce potential.

That's why at Eshopbox, we created the Inspiration of the Week, where each week, we pick and present brands from around the world that you can draw inspiration from.

The Inspiration of the Week explores different categories such as unboxing experience, UI/UX design, marketing campaigns, D2C brands, and more.

Web design inspiration

ZARA

Zara is one of the world's largest fashion retailer based in Galicia, Spain. They have been consistently recognised as pioneers of fashion in a highly responsive supply chain. Zara has remained faithful to its core values, expressed simply in four words—beauty, clarity, functionality, and sustainability.

Zara brand poster

What makes their website great?

Beautiful Images, Engaging Videos

Once users land on Zara's website, they are welcomed with carefully curated videos and vivid images for each of their sections - Man, Woman, and kids.

Clean design, Rich descriptions

If you land on any of Zara's product pages, they make sure you know you're purchasing lavishly luxurious novelty products. Highlights of their product page include humongous images, detailed product descriptions, and a simple unidirectional scrolling mechanism which enables users to swiftly browse through their merchandise.

Unboxing inspiration

Glossier

Glossier is a cosmetics and lifestyle accessories company based in New York, USA. They have inspired millions of people to endorse their makeup and skincare products through their iconic unboxing experiences. Their mission is to give voice through the beauty and to to help democratize an industry that has forever been top-down.

Glossier Brand Image

What makes their unboxing special?

Basic Materials, Advanced Design

From the outside, Glossier's packaging makes it look like an ordinary package. However, opening it unravels this shiny, glossy finish created using lithographic printing, along with their iconic pitch 'Skin First. Makeup Second. Smile Always'.

Glossier Product Unboxing

Minimalistic Inputs, Extravagant Outcomes

Glossier encases its products in a pink coloured bubble pouch which comes with a zip-top and is adored by customers for its reusability and aesthetics. Additionally, they include die-cut stickers and sticker sheets for customers to personalise their products or shelf spaces.

Glossier product unboxing

Campaign inspiration

Purple

Purple is an American comfort technology company based in Utah, USA which specialises in D2C sales of mattresses, cushions, pillows, and more. They are the first company in the world to integrate technology and comfort to create fabulous products for their consumers. Their marketing strategy involved various channels, but the standout aspect of their campaign would be their approach to digital marketing, especially their video advertisements and product feature videos.

Purple brand image

What makes their marketing campaign unique?

Light advertisements, Heavy impact

Purple has mastered the art of marketing through whimsical, light and meaningful video advertisements. This one titled 'Don't let your mattress steal your sleep' has over 30 million views on Youtube.

Real tests, Unreal results

Unique concepts developed to showcase it's quality and performance tests through hilarious, quirky and well-directed videos.

D2C Brand inspiration

March Tee

March Tee is an indie born direct-to-customer t-shirt brand. They focus on crafting the perfect go-anywhere t-shirt. March Tee uses 100% Supima cotton and all their t-shirts are two times stronger and four times softer than regular ones.

They started with a simple unicolour t-shirt and expanded their product line to include pyjamas, home tees and other essentials like face masks and lint rollers.

March Tee brand image

What makes their products great?

Less products, More specialisation

March Tee has established a strong position in the fashion industry by selecting one product and engineering it to perfection.

March Tee Specialised products

Simplicity in design, Intricacy in representation

March Tee follows the philosophy of simplicity in the design of its products and has an online store that follows a minimalistic approach that appeals more to millennials and younger cohorts.

March Tee product catalogue

Sophisticated clients, Inspirational stories

March Tee also showcases a portfolio style blog section, where they narrate the personal lives of its customers wearing its products. By following a portfolio-style approach, the brand tried to encompass the values it shares with its unique customers.

March Tee blog

Pick of the week

Zara

Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

What works ?

  • Business Messenger

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

  • Basic Materials, Advanced Design

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

  • Ticketing workflows

    Choose from an extensive list of pre-integrated sales channels that youcan simply connect with a 2-step configuration. You can also quickly build custom integrations with our well-documented guides.

Related Articles

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Inspiration of the week #2

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Versha Kamwal, Eshopbox
October 29, 2020
Weekly Inspirations

Inspiration of the Week #3

Looking for inspiration? Browse through our carefully curated collection of brands who are constantly evolving and staying ahead of the game.
Versha Kamwal, Eshopbox
November 10, 2020

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